Why Short-Form Vertical Video Is the Most Powerful Content You Can Create Right Now

Written By BURT Helper

If you’re building a brand, selling a product, or simply trying to get noticed online—there’s one type of content you absolutely cannot ignore in 2025: short-form vertical video.

From TikTok and Instagram Reels to YouTube Shorts and even LinkedIn posts, vertical video is dominating the feed. It’s fast, scroll-stopping, and most importantly—high leverage.

Here’s why it’s the most valuable content format in today’s social media landscape—and why every brand should be investing in it.

1. IT’S BUILT FOR WHERE PEOPLE ARE SCROLLING

Let’s face it: we live on our phones.

Over 90% of users browse social media on mobile, and vertical video is built natively for that experience. It takes up the entire screen, demands full attention, and feels more immersive than any other content type.

Compared to static images or horizontal video clips, short-form vertical video meets users where they are—and how they like to consume content.

2. ALGORITHMICALLY SUPERCHARGED

If you’re trying to grow organically, short-form video gives you the best shot.

Most platforms are prioritizing this format in their algorithms:

  • TikTok basically invented the modern short-form video trend.

  • Instagram redesigned the app to push Reels front and center.

  • YouTube Shorts is giving creators more reach than traditional long-form videos.

  • Meta is pouring billions into Reels and Stories.

  • Even LinkedIn is embracing the format for thought leadership and brand storytelling.

The result? Short-form videos often get 2-10x the reach of other content.

3. HIGH LEVERAGE FOR REPURPOSING

One short-form video can turn into a dozen pieces of content.

Here’s how:

  • Upload it to TikTok, Reels, Shorts, and LinkedIn.

  • Turn the transcript into a blog post or caption.

  • Screenshot frames for carousels or stories.

  • Compile clips for a highlight reel.

With a single 30-60 second video, you can feed every social platform and keep your content flywheel spinning.

4. IT BUILDS TRUST FASTER

The casual, unpolished nature of vertical video makes it more relatable—and more believable.

Whether you’re explaining a product, telling a customer story, or just showing behind the scenes, this format helps brands feel human. Viewers get to hear your voice, see your face, and feel your energy—all in under a minute.

It’s the closest thing to a digital handshake.

5. IT CONVERTS

Short-form video isn’t just for views. It drives real results.

Brands are seeing higher click-through rates, lower cost-per-acquisition, and stronger customer engagement compared to traditional image or text-based ads. From product demos and UGC to educational snippets, it gives people a quick reason to trust—and buy.

TL;DR: IF YOU’RE CREATING ONE THING - MAKE IT SHORT FROM VERTICAL VIDEO

In a world where attention is scarce and content is endless, short-form vertical video is your best bet to cut through the noise.

It’s not just a trend—it’s the new standard.

Whether you’re a brand, creator, nonprofit, or CEO with something to say, now is the time to hit record.

Need help creating short-form videos that actually drive results? Let’s talk. This is what we do.

BURT Helper https://www.burtmedia.co