If you’re building a brand, selling a product, or simply trying to get noticed online—there’s one type of content you absolutely cannot ignore in 2025: short-form vertical video.

From TikTok and Instagram Reels to YouTube Shorts and even LinkedIn posts, vertical video is dominating the feed. It’s fast, scroll-stopping, and most importantly—high leverage.

Here’s why it’s the most valuable content format in today’s social media landscape—and why every brand should be investing in it.