If you’re looking to unlock high-performing video content for your brand, this method is your blueprint. It helps you uncover video topics, formats, and themes that have already gone viral so you’re not guessing what might work, you're modeling what has worked.

If you’re a local business trying to stand out online, you already know social media and your website are more than just digital brochures—they’re your connection to your community and future customers. But what kind of content actually moves the needle?

Whether you run a retail shop, a home service company, or a business services firm like a law office or accounting practice, these four types of content can fuel your marketing strategy and build trust faster than anything else.

Looking to win your local market on social media? Here are some tips and strategies to better create + position your video content for maximum reach.

If you’re building a brand, selling a product, or simply trying to get noticed online—there’s one type of content you absolutely cannot ignore in 2025: short-form vertical video.

From TikTok and Instagram Reels to YouTube Shorts and even LinkedIn posts, vertical video is dominating the feed. It’s fast, scroll-stopping, and most importantly—high leverage.

Here’s why it’s the most valuable content format in today’s social media landscape—and why every brand should be investing in it.