Short-form video is the most powerful content format in digital marketing right now—and if your business isn't creating it, you're leaving a big opportunity on the table.

Choosing a video production company means investing thousands of dollars and significant time into content that will represent your brand. Pick the wrong partner, and you're stuck with mediocre content, blown budgets, and wasted time. Pick the right one, and you get video content that drives actual business results.

If you've never worked with a video production company before, the process can feel like a black box. You reach out, discuss your project, and then... what? Do they just show up and start filming? How long does it take? What do you actually need to provide?

If you’re looking to unlock high-performing video content for your brand, this method is your blueprint. It helps you uncover video topics, formats, and themes that have already gone viral so you’re not guessing what might work, you're modeling what has worked.

If you’re a local business trying to stand out online, you already know social media and your website are more than just digital brochures—they’re your connection to your community and future customers. But what kind of content actually moves the needle?

Whether you run a retail shop, a home service company, or a business services firm like a law office or accounting practice, these four types of content can fuel your marketing strategy and build trust faster than anything else.

Looking to win your local market on social media? Here are some tips and strategies to better create + position your video content for maximum reach.

If you’re building a brand, selling a product, or simply trying to get noticed online—there’s one type of content you absolutely cannot ignore in 2025: short-form vertical video.

From TikTok and Instagram Reels to YouTube Shorts and even LinkedIn posts, vertical video is dominating the feed. It’s fast, scroll-stopping, and most importantly—high leverage.

Here’s why it’s the most valuable content format in today’s social media landscape—and why every brand should be investing in it.