RALEIGH FACEBOOK MARKETING AGENCY
Facebook remains the world's largest social network with 3 billion monthly active users. While other platforms chase trends, Facebook continues to deliver strong ROI for businesses through community building, targeted advertising, and video content. At Burt's Media, we help Raleigh businesses leverage Facebook's massive reach with strategic content creation and data-driven social media advertising campaigns.
Unlike agencies that treat Facebook as yesterday's platform, we recognize its unique strengths. Facebook excels at community building, local targeting, and reaching older, higher-income demographics. As a social-first video production agency, we create Facebook content that cuts through the noise and drives real business results.
INTRODUCTION
WHY FACEBOOK MARKETING STILL MATTERS FOR RALEIGH BUSINESSES
Despite the rise of TikTok and Instagram, Facebook remains incredibly valuable for businesses. Over 200 million businesses use Facebook to connect with customers, and 1.8 billion people use Facebook Groups every month. The platform offers advantages other networks can't match.
Unmatched Reach - Facebook still has more active users than any other social platform. Your customers are on Facebook, even if they're also on Instagram and TikTok.
Sophisticated Ad Targeting - Facebook's advertising platform offers the most advanced targeting options in social media. Reach people based on demographics, interests, behaviors, and custom audiences.
Community Building - Facebook Groups and Pages let you build engaged communities around your brand. Create spaces where customers connect with you and each other.
Older, Higher-Income Demographics - Facebook's user base skews older than TikTok or Snapchat. If you're targeting homeowners, business decision-makers, or professionals 35+, Facebook is essential.
Video Performance - Facebook native video receives 10x more shares than YouTube links. Video content drives massive engagement and reach on the platform.
For Raleigh businesses in construction, home services, B2B, and professional services, Facebook provides direct access to decision-makers with purchasing power.
OUR FACEBOOK MARKETING SERVICES
Facebook Page Management & Optimization
Your Facebook Page is your brand's home on the platform. We optimize it for discoverability, engagement, and conversions.
Page management includes:
Complete profile setup and optimization
Cover photo and profile image design
About section and service descriptions
Contact button and CTA optimization
Review management and response
Page insights analysis
Content Creation & Publishing
We create engaging Facebook content that stops the scroll and drives interaction. Our focus is on video content, which consistently outperforms other formats on Facebook.
Our content services include:
Video content production (native Facebook video)
Photo posts and album creation
Text-based updates and storytelling
Customer spotlight features
Behind-the-scenes content
Educational tips and industry insights
Community engagement posts
Facebook Video Production
Facebook is a video-first platform. We produce professional video content optimized for Facebook's feed and algorithms.
Video production includes:
Landscape video (16:9) optimized for Facebook feed
Square video (1:1) for maximum mobile visibility
Vertical video for Stories and mobile viewing
Long-form content (3-10 minutes)
Short-form clips (15-60 seconds)
Live video production and management
Captions and subtitles (most watch without sound)
Facebook Reels Strategy
Facebook Reels brings short-form vertical video to the platform. We create Reels content that reaches new audiences and drives engagement.
Reels strategy includes:
Adaptation of trending content
Cross-posting from Instagram Reels
Native Facebook Reels creation
Optimization for Facebook's discovery algorithm
Facebook Ads Management
Organic reach on Facebook is limited. Paid advertising amplifies your best content to targeted audiences who are most likely to convert.
Ad management includes:
Campaign strategy and objective setting
Audience targeting and lookalike creation
Ad creative production (video and static)
A/B testing and optimization
Budget management and bid strategies
Retargeting campaigns
Conversion tracking via Facebook Pixel
Lead generation campaigns
Messenger ads and automation
Facebook Groups Management
Facebook Groups build communities around your brand. We help you create and manage Groups that drive loyalty and word-of-mouth growth.
Group management includes:
Group creation and setup
Content strategy for group engagement
Moderation and member management
Event creation and promotion
Community building tactics
WHY RALEIGH BRANDS CHOOSE BURT'S MEDIA FOR FACEBOOK
We're Video Production Experts
Facebook prioritizes video content in the feed. We're a professional video production agency, which means we create broadcast-quality content that outperforms amateur smartphone videos. Our production expertise gives your Facebook presence a competitive advantage.
We Understand Facebook's Algorithm
Facebook's algorithm rewards meaningful interactions and video watch time. We optimize content for signals Facebook prioritizes: comments, shares, video completion rates, and engagement. We know how to make Facebook's algorithm work for you.
We Target the Right Audiences
Facebook's targeting is incredibly powerful, but only if you know how to use it. We build precise audience segments based on demographics, interests, behaviors, and custom data. We reach the people most likely to become your customers.
We're Data-Driven
Every campaign decision is backed by data. We track performance metrics, analyze what's working, and continuously optimize. You'll see clear ROI from your Facebook investment.
We Know the Raleigh Market
Based in Raleigh, we understand the Triangle business environment. We've helped local construction companies, contractors, and B2B brands build Facebook audiences that generate real leads and sales. View our case studies.
WHAT MAKES EFFECTIVE FACEBOOK CONTENT?
Native Video Format
Upload videos directly to Facebook rather than sharing YouTube links. Native videos autoplay in the feed and receive significantly higher engagement.
Captions Required
Most Facebook video is watched without sound. We add captions to every video so your message is clear even with sound off.
Hook in First 3 Seconds
Facebook users scroll quickly. We create strong visual hooks in the first three seconds to stop the scroll and boost watch time.
Community-Focused Messaging
Facebook is built on conversation. We create content that invites engagement, asks questions, and strengthens your community relationships.
Mobile-Optimized Design
Most Facebook users browse on mobile. We format all content—especially video— for vertical and mobile-friendly viewing experiences.
Clear Value Proposition
Every Facebook post should deliver value—education, entertainment, inspiration, or information. We create content people genuinely want in their feed.
FACEBOOK CONTENT TYPES WE PRODUCE
Project Showcases & Case Studies
Share completed work with before-and-after transformations. Video walkthroughs perform exceptionally well and build credibility.
Customer Testimonials
Video testimonials are powerful social proof. We film and edit authentic customer stories that convert prospects into leads.
Educational Content
Answer common questions, share industry tips, and demonstrate expertise. Educational content positions your brand as the trusted authority.
Behind-the-Scenes
Give followers an inside look at your company culture, your process, and your team. Humanize your brand and build authentic connections.
Live Video
Facebook Live gets 6x more engagement than regular video. We help you plan and execute live broadcasts that engage your audience in real-time.
Community Stories
Highlight local involvement, team accomplishments, and company milestones. Build emotional connections with your Raleigh community.
Facebook Reels
Short, vertical videos that reach new audiences through Facebook's Reels discovery feed.
OUR FACEBOOK MARKETING PROCESS
Audit & Strategy
We analyze your current Facebook presence and evaluate competitors. Then we identify opportunities and build a custom strategy aligned with your business goals.
Page Optimization
We optimize your Facebook Page for visibility and conversions—profile setup, About section, services, contact options, and review management.
Content Calendar Development
We build a monthly content calendar including posts, videos, and campaigns. You’ll always know what’s publishing and when.
Production & Creation
Our team produces high-quality content—videos, graphics, and promotional assets. You review and approve everything before it goes live.
Publishing & Engagement
We publish at optimal times, monitor comments, respond to messages, and actively manage your Facebook presence.
Ad Campaign Management
We launch and optimize paid campaigns to amplify your best content, increase reach, and drive conversions.
Reporting & Optimization
Monthly reports track reach, engagement, follower growth, website traffic, and conversions. We use data to continually improve performance.
INDUSTRIES WE SERVE
Construction & Contractors
Showcase completed projects with before-and-after video content. Build trust with homeowners researching contractors on Facebook. Learn more about construction video marketing.
Home Services (HVAC, Plumbing, Electrical, Roofing)
Connect with local homeowners through educational content, seasonal tips, and customer testimonials. See our home services solutions.
Manufacturing & B2B
Reach business decision-makers with facility tours, product demonstrations, and thought leadership content.
Real Estate & Commercial Development
Share property listings, development updates, and market insights with potential buyers and investors.
Professional Services
Build authority and trust through educational content that showcases your expertise.
Restaurants & Local Businesses
Promote events, specials, and menu items to your local Raleigh community and drive consistent foot traffic.
FACEBOOK ADVERTISING OPTIONS
Video Ads
Our specialty. Video ads drive the highest engagement and conversions. Perfect for brand awareness and lead generation.
Lead Generation Ads
Capture leads directly within Facebook without sending users off-platform. Great for service businesses.
Conversion Ads
Drive website traffic and conversions with optimized campaigns targeting your warmest audiences.
Retargeting Ads
Reach people who've visited your website, engaged with your content, or are on your customer list.
Local Awareness Ads
Target people in specific geographic areas around your business or service area.
Messenger Ads
Start conversations with potential customers directly in Facebook Messenger.
Dynamic Ads
Automatically show the right products to people who've already shown interest — perfect for e-commerce.
FACEBOOK MARKETING FAQS
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Absolutely. Facebook has 3 billion users and remains the most-used social platform globally. It's especially effective for reaching audiences 35+, local targeting, and community building.
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Management packages range from $2,500-$7,000/month depending on content production and advertising needs. Ad spend is additional and varies by campaign goals.
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Facebook uses auction-based pricing. Cost per click typically ranges from $0.50-$3.00. Cost per thousand impressions averages $5-$15. We'll optimize campaigns for the lowest cost per result.
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Why choose? Both platforms are owned by Meta and can be managed together. We recommend running integrated strategies across both platforms.
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We track website traffic, lead generation, conversions, and sales driven by Facebook. We implement the Facebook Pixel to track user actions after clicking your ads or posts.
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For most businesses, 3-5 posts per week drives strong results. Video content 2-3 times per week plus supplemental updates and community engagement.
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Yes. We monitor reviews, respond appropriately, and help you encourage satisfied customers to leave positive reviews.
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Absolutely. We can create and manage Facebook Groups to build community around your brand.
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Boosting is quick but limited. Facebook Ads Manager offers advanced targeting, multiple objectives, and better optimization. We use Ads Manager for all campaigns.
READY TO CONNECT WITH YOUR COMMUNITY ON FACEBOOK?
Facebook's massive reach, sophisticated targeting, and video-first approach make it essential for businesses serious about social media marketing. At Burt's Media, we combine professional video production with strategic advertising to create Facebook campaigns that drive real results.
Whether you're building a Facebook presence from scratch or scaling existing efforts, we'll create a custom strategy designed for your business goals. Contact us today to discuss what you want to achieve.
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
Please fill out the fields to help us analyze your current digital presence and content strategy.