RALEIGH SNAPCHAT MARKETING AGENCY
INTRODUCTION
With over 414 million daily active users and a highly engaged audience, Snapchat has become a powerful platform for brands targeting Gen Z and younger millennials. At Burt's Media, we help Raleigh businesses reach and convert Snapchat's unique audience with creative ad campaigns and AR experiences.
Unlike traditional social media agencies that treat Snapchat as an afterthought, we understand what makes the platform special. Snapchat users are highly engaged, they're in discovery mode, and they respond to authentic, creative content. As a social-first video production agency, we create Snapchat campaigns that capture attention and drive real business results.
WHY SNAPCHAT MARKETING MATTERS FOR RALEIGH BUSINESSES
Snapchat reaches a significant portion of millennials and Gen Z in the United States. These aren't just casual scrollers. Snapchat users are highly engaged, spending substantial time on the platform daily. For businesses targeting younger demographics, Snapchat offers unique advantages that other platforms can't match.
High Purchase Intent - Snapchat users demonstrate strong purchasing behavior and are actively discovering new brands and products.
Full-Screen, Immersive Experience - Snapchat ads take over the entire screen. No competing content, no distractions. Just your message and your brand.
AR Innovation - Snapchat pioneered augmented reality advertising. Branded lenses and filters let users interact with your brand in playful, memorable ways.
Premium Audience - Snapchat's user base has significant spending power. They're young professionals, college students, and early-career consumers making purchase decisions.
For Raleigh businesses in industries like retail, restaurants, entertainment, real estate, and lifestyle brands, Snapchat offers a direct line to the next generation of customers.
OUR SNAPCHAT MARKETING SERVICES
Snapchat Ads Management
We create and manage high-performing Snapchat ad campaigns designed to drive awareness, engagement, and conversions.
Our ad management includes:
Campaign strategy and audience targeting
Ad creative development and production
A/B testing and optimization
Budget management and bid optimization
Performance tracking and reporting
Conversion tracking and attribution
Snapchat Ad Formats We Manage:
Single Image or Video Ads - Full-screen vertical ads up to 3 minutes
Story Ads - Collections of 3-20 ads in a branded tile
Collection Ads - Product catalogs with direct shopping
AR Lens Ads - Interactive augmented reality experiences
Filter Ads - Custom geofilters for locations or events
Commercial Ads - Non-skippable 6-second video ads
Snapchat Creative Production
Snapchat requires vertical video content designed specifically for mobile. We produce scroll-stopping creative that performs.
Our production services include:
Vertical video filming and editing (9:16 format)
Fast-paced, attention-grabbing edits
On-screen text and graphics
User-generated content style filming
Product demonstrations and showcases
Behind-the-scenes content
Influencer collaboration content
AR Lens & Filter Development
Snapchat's augmented reality features are incredibly powerful for brand engagement. We design custom AR lenses and geofilters that users love to share.
AR services include:
Custom branded lenses (face filters, world lenses)
Geofilters for specific locations or events
Try-on experiences for products
Interactive games and effects
Analytics and engagement tracking
Snapchat Strategy & Targeting
Success on Snapchat requires understanding the platform's unique audience and behavior. We build targeting strategies that reach the right people at the right time.
Strategy includes:
Audience research and persona development
Demographic and interest targeting
Lookalike audience creation
Geo-targeting and location-based campaigns
Pixel implementation and conversion tracking
Retargeting strategies
WHY RALEIGH BRANDS CHOOSE BURT'S MEDIA FOR SNAPCHAT
We're Vertical Video Specialists
Snapchat is a vertical video platform. We don't repurpose horizontal content or slap black bars on landscape videos. We create native vertical content designed for the Snapchat experience. Our production team understands how to frame, film, and edit for mobile-first viewing.
We Understand Young Audiences
Reaching Gen Z and millennials requires understanding their preferences, behaviors, and values. We know what resonates with younger audiences: authenticity, creativity, humor, and speed. We create content that feels native to Snapchat, not like traditional advertising.
We're Creative Innovators
Snapchat rewards creativity. The platform is built for experimentation, playfulness, and innovation. Our team stays ahead of Snapchat trends, tests new ad formats, and pushes creative boundaries. We create campaigns that stand out and get remembered.
We Focus on Performance
Creative is important, but results matter more. We optimize every campaign for your specific business goals, whether that's driving website traffic, app installs, store visits, or online sales. Every ad includes strategic calls-to-action and conversion optimization.
We Know the Raleigh Market
Based in Raleigh, we understand the Triangle's demographics and consumer behavior. We've helped local businesses connect with younger audiences throughout the Research Triangle and beyond.
WHAT MAKES EFFECTIVE SNAPCHAT CONTENT?
Mobile-First, Vertical Format
Snapchat is vertical video only. We design every frame for 9:16 mobile viewing, ensuring your content looks perfect on smartphones.
Fast-Paced Editing
Snapchat users move quickly. We edit videos with rapid pacing, quick cuts, and instant hooks that capture attention in the first second.
Authentic, Un-Polished Style
Over-produced content feels out of place on Snapchat. We create content that feels genuine, spontaneous, and platform-native.
Sound-On Experience
Unlike other platforms where users often watch with sound off, Snapchat users typically watch with audio. We design content that leverages music, voiceover, and sound effects.
Clear, Immediate Value
Snapchat ads need to deliver value fast. We communicate your message quickly and clearly, with obvious benefits and strong CTAs.
Interactive Elements
Snapchat users want to engage. We use swipe-up actions, AR features, and interactive elements that encourage participation.
INDUSTRIES THAT BENEFIT FROM SNAPCHAT MARKETING
Retail & E-Commerce
Showcase products, announce sales, and drive online purchases with collection ads and shopping features.
Restaurants & Food Services
Share menu items, promote special offers, and drive foot traffic with geofilters and location-based ads.
Entertainment & Events
Build buzz for concerts, festivals, and events with story ads and custom filters.
Real Estate
Reach first-time homebuyers and young professionals with property tours and development showcases.
Higher Education
Connect with prospective college students during the critical decision-making period.
Beauty & Fashion
Leverage AR try-on lenses that let users virtually test products before purchasing.
Automotive
Target young car buyers with engaging vehicle showcases and virtual test drive experiences.
Fitness & Wellness
Reach health-conscious millennials and Gen Z with authentic, aspirational content.
SNAPCHAT ADVERTISING TARGETING OPTIONS
Demographic Targeting
Age, gender, location, language, and device type.
Interest Targeting
Target users based on their interests and behaviors, from beauty and fashion to gaming and sports.
Custom Audiences
Upload customer lists to reach existing customers or create lookalike audiences to find similar users.
Geo-Targeting
Target specific locations, from entire countries down to individual zip codes or custom radius around a location.
Behavioral Targeting
Reach users based on their Snapchat behavior and engagement patterns.
Snap Pixel Retargeting
Retarget website visitors who've previously engaged with your brand.
OUR SNAPCHAT MARKETING PROCESS
Goal Setting & Strategy
We start by understanding your business objectives and target audience. What do you want to achieve? Who are you trying to reach? We build a Snapchat strategy around your specific goals.
Audience Research
We analyze Snapchat's audience data to identify your ideal customers. We build detailed targeting profiles based on demographics, interests, and behaviors.
Creative Development
Our production team creates scroll-stopping vertical video content. We develop multiple creative variations for testing and optimization.
Campaign Setup
We set up your campaigns with precise targeting, proper tracking, and optimized bidding strategies. We implement the Snap Pixel for conversion tracking.
Launch & Optimization
Once campaigns launch, we monitor performance closely. We test different creatives, audiences, and placements to maximize results.
Performance Reporting
You'll receive regular reports showing impressions, reach, engagement, conversions, and ROI. We provide clear insights and actionable recommendations.
SNAPCHAT MARKETING PRICING & PACKAGES
We'll create a custom proposal based on your goals, budget, and campaign needs.
Snapchat Ad Management
Starting at $2,500/month plus ad spend. Includes campaign strategy, creative guidance, targeting setup, ongoing optimization, and monthly reporting.
Snapchat + Video Production
Starting at $4,500/month plus ad spend. Includes monthly video production (2–4 videos), full ad management, and performance tracking.
AR Lens Development
Custom pricing based on complexity. Basic branded lenses start around $3,000. Advanced interactive lenses range from $5,000–$15,000+.
Geofilter Design
Custom geofilters for events or locations start at $500 for design, plus Snapchat’s activation fees based on geographic area and duration.
SNAPCHAT MARKETING FAQS
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If your target audience includes people under 35, Snapchat likely makes sense. The platform is especially effective for retail, restaurants, entertainment, fashion, beauty, and lifestyle brands.
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Snapchat uses auction-based pricing. Minimum daily budget is typically $20-50. Cost per thousand impressions (CPM) averages $3-8, while cost per swipe-up ranges from $0.50-$3.00 depending on targeting and competition.
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Results vary by industry and goals, but our clients typically see strong engagement rates, increased brand awareness, and measurable conversions. Snapchat users are highly engaged compared to other platforms.
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Yes. We'll help you set up a Snapchat Business account and Ads Manager if you don't already have one.
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Absolutely. We implement the Snap Pixel on your website to track website visits, purchases, sign-ups, and other conversion events.
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Most campaigns need 7-14 days to gather sufficient data for optimization. We make ongoing improvements throughout the campaign lifecycle.
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Yes. While Snapchat organic reach is limited (unlike Instagram or TikTok), we can help with content strategy for your Snapchat Stories if that's part of your goals.
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Snapchat's audience skews younger, the content is more ephemeral and authentic, and the AR features are more advanced. Snapchat users are also in discovery mode, making them more receptive to brand content.
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We can work with existing video assets if you have quality vertical content. However, for best results, we recommend creating Snapchat-specific content.
READY TO REACH YOUNGER AUDIENCES ON SNAPCHAT?
Snapchat offers unmatched access to Gen Z and millennial audiences. With the right creative and targeting strategy, Snapchat advertising can drive significant awareness, engagement, and conversions for your brand.
At Burt's Media, we combine creative video production with data-driven advertising to create Snapchat campaigns that perform. Whether you're new to Snapchat or looking to scale existing efforts, we'll build a strategy that works for your business.
Let's talk about your goals and create a Snapchat campaign that resonates with younger audiences.
SNAPCHAT DOMINATES WITH YOUNG AUDIENCES
With 414 million daily active users highly engaged on the platform, Snapchat offers unprecedented access to younger audiences. Ready to tap into this engaged demographic?
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
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