SOCIAL MEDIA MARKETING AGENCY RALEIGH, NC
Social media moves fast. Your brand needs to move faster. At Burt's Media, we don't just post content. We create social-first videos that stop the scroll, spark conversations, and drive real business results. As Raleigh's creative video and content marketing agency, we help brands stand out on every platform with authentic storytelling that connects.
Whether you need viral TikToks, polished LinkedIn videos, or Instagram Reels that convert, we've got you. Our team lives and breathes social media, staying ahead of algorithm changes, platform updates, and trending formats so you don't have to.
INTRODUCTION
WHY SOCIAL MEDIA MARKETING MATTERS FOR RALEIGH BUSINESSES
Social media is no longer optional. It's where your customers discover, research, and choose brands. A significant majority of consumers discover new businesses through social media, and most marketers say it's their primary channel for customer acquisition.
For Raleigh businesses competing in the Triangle's growing market, social media levels the playing field. You can reach thousands of potential customers without the budget of a national brand. But here's the catch: you need content that actually works.
That's where video comes in. Video content consistently generates significantly more engagement than static posts on platforms like Instagram and Facebook. Platforms like TikTok, Instagram Reels, and YouTube Shorts prioritize video in their algorithms, meaning video content gets seen more, shared more, and converts more.
OUR SOCIAL MEDIA MARKETING SERVICES
Platform Expertise
Every platform has its own culture, format, and audience. We specialize in creating platform-native content that performs:
YouTube Marketing
Build a loyal audience with story-driven YouTube videos and Shorts that educate, entertain, and convert subscribers into customers.Instagram Marketing
Stop the scroll with creative Reels, Stories, and carousel posts that showcase your brand's personality and drive engagement.TikTok Marketing
Go viral with authentic, trend-ready TikTok content that reaches millions and builds brand awareness fast.Facebook Marketing
Connect with your community through branded video content, behind-the-scenes stories, and social campaigns that build trust.Snapchat Marketing
Reach younger audiences with short-form, vertical video ads designed specifically for Snapchat's unique format.
Video-First Strategy
We build social media strategies around what works: video. Our approach combines platform-specific best practices with creative storytelling that feels authentic to your brand. We don't believe in one-size-fits-all content. What works on TikTok doesn't work on LinkedIn, and we know the difference.
Our process:
Audience research and competitive analysis
Platform-specific content strategy
Monthly content calendars
Creative direction and video production
Community management and engagement
Performance tracking and optimization
WHY RALEIGH BRANDS CHOOSE BURT'S MEDIA
We're Video Production Specialists
Most social media agencies outsource video or cobble together stock footage. Not us. We're a video production agency first, which means every piece of content is professionally produced in-house. Our team includes directors, editors, motion designers, and strategists who understand how to make video that performs.
We Know the Raleigh Market
Based in Raleigh, we understand the Triangle's competitive landscape. We've worked with local businesses across industries, from home services contractors to B2B tech companies. We know what resonates with Raleigh audiences and how to position your brand to stand out.
We Focus on ROI
Pretty videos don't pay the bills. We create content designed to drive measurable results: more followers, more engagement, more website clicks, and more customers. Every campaign includes performance tracking, A/B testing, and monthly reports showing exactly what's working.
We Stay Ahead of Trends
Social media changes daily. New features, algorithm updates, trending audio. Our team stays plugged into platform changes so your content stays ahead of the curve. When a new format drops, we're already testing it for our clients.
WHAT MAKES EFFECTIVE SOCIAL MEDIA CONTENT?
Authenticity Over Perfection
Audiences can smell fake from a mile away. The best social content feels real, even when it's professionally produced. We help brands find their authentic voice and tell stories that resonate.
Platform-Native Format
A YouTube video shouldn't be repurposed as a TikTok. Each platform has optimal specs, lengths, and styles. We create content specifically for each platform, not just reformatted versions of the same video.
Story-Driven Approach
People don't follow brands. They follow stories. We craft narratives that make your audience care about your brand, whether it's a 15-second Reel or a 10-minute YouTube video.
Strategic Content Calendar
We develop and maintain consistent content schedules designed to keep your brand visible and maximize engagement across all platforms.
Authentic Community Building
Social media is about relationships, not just reach. Our approach focuses on creating content that starts conversations and builds genuine connections with your audience.
OUR PROCESS
Discovery & Strategy
We start by understanding your brand, audience, and goals. What do you want to achieve? Who are you trying to reach? What makes you different? We use these insights to build a custom social media strategy.
Content Planning
Based on your strategy, we create monthly content calendars mapping out every post, video, and campaign. You'll know exactly what's coming and when.
Video Production
Our production team brings the content calendar to life with professionally shot and edited videos. From concept to final export, we handle every detail.
Publishing & Management
We schedule posts, publish content, and manage your social accounts daily. Your team stays in the loop with draft approvals before anything goes live.
Performance Optimization
We track performance metrics, analyze what's working, and continuously optimize your strategy. Monthly reports show views, engagement, clicks, and conversions.
INDUSTRIES WE SERVE
While we work with businesses across all industries, we have deep expertise in:
Home Services & Contractors
Showcase your work with before-and-after videos, project highlights, and customer testimonials that build trust and drive leads.
B2B Services
Position your brand as a thought leader with LinkedIn content, explainer videos, and client success stories.
Local Businesses
Connect with the Raleigh community through location-specific content, local partnerships, and geo-targeted campaigns.
Tech & Startups
Launch new products, explain complex solutions, and build brand awareness with creative video content.
SOCIAL MEDIA MARKETING FAQS
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Every business is different. Our packages typically range from $3,500-$10,500/month depending on the number of platforms, posting frequency, and video production needs. We'll create a custom proposal based on your specific goals.
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Organic social media is a long game. Most clients see meaningful engagement growth in 3-6 months and lead generation in 6-12 months. Paid social ads can drive results faster, often within the first month.
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Yes. We create and manage paid campaigns on major social media platforms to help amplify your content and reach your target audience.
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It depends on your audience and goals. We'll recommend platforms based on where your customers spend time. Most B2C brands focus on Instagram, TikTok, and Facebook. B2B brands prioritize LinkedIn and YouTube.
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Absolutely. We can audit your current social presence and transition management seamlessly. We'll maintain your brand voice while implementing proven strategies.
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Yes. We have in-house video production capabilities including cameras, lighting, sound, and editing software. We also have a dedicated content studio at The Shop in Raleigh.
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Posting frequency depends on your package and strategy. Most clients post 3-5x per week per platform. We'll recommend an optimal schedule during strategy development.
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Yes. You'll receive draft content for approval before anything is published. We use collaborative tools to streamline the approval process.
READY TO GROW YOUR BRAND ON SOCIAL MEDIA?
Social media marketing is more than just posting. It's about telling stories that connect, building communities that engage, and creating content that drives business results. At Burt's Media, we combine video production expertise with social media strategy to help Raleigh brands stand out in crowded feeds.
Let's talk about your goals. Whether you're just getting started on social media or looking to take your existing presence to the next level, we'll create a custom strategy designed for your business.
MARKETERS CONSISTENTLY REPORT INCREASED TRAFFIC FROM SOCIAL MEDIA
Social media is about more than just engagement. It drives real business results. Businesses that invest significantly in their social media marketing consistently report higher ROI than those who invest less. Ready to see what social media can do for your brand?
CHOOSE YOUR PLATFORM
Each social platform requires a unique approach. Explore our platform-specific services:
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
Please fill out the fields to help us analyze your current digital presence and content strategy.