SHORT-FORM VIDEO MARKETING RALEIGH
Short-form video is the most powerful content format in social media today. With 90% of consumers watching short-form videos daily and engagement rates five times higher than static posts, businesses that master this format gain massive competitive advantages. At Burt's Media, we create short-form video content that stops the scroll, drives engagement, and converts viewers into customers.
Unlike traditional video production shops that struggle with social media formats, we're a social-first video agency built specifically for platforms like TikTok, Instagram Reels, YouTube Shorts, and Snapchat. We understand what makes short-form video perform and how to create content that actually drives business results.
INTRODUCTION
WHY SHORT-FORM VIDEO MATTERS FOR YOUR BUSINESS
Short-form video (typically 5-90 seconds) dominates social media consumption and delivers the highest ROI of any content format. For businesses in construction, manufacturing, and home services, this format provides unprecedented opportunities to showcase work, educate audiences, and generate leads.
Highest Engagement Rates - Short-form videos generate five times more engagement than static posts and significantly more shares than text and image content combined. YouTube Shorts achieve 5.91% engagement rates, substantially higher than traditional formats.
Maximum Reach - Platform algorithms favor short-form video, meaning your content reaches more people organically than any other post type. This makes short-form video essential for building brand awareness cost-effectively.
Proven Sales Impact - 87% of marketers report direct sales increases through video, and businesses using video content see 49% faster revenue growth. 73% of consumers prefer learning about products through short-form video rather than text or images.
Perfect for Mobile - 90% of consumers watch short-form videos daily on their phones. The format is specifically designed for how people actually consume social media: quickly, casually, and on mobile devices.
Lower Production Barriers - Unlike traditional commercials requiring huge budgets, short-form video can be produced efficiently at scale. This allows consistent content output rather than infrequent expensive campaigns.
Authentic Connection - Short-form video feels authentic and personal. It allows audiences to connect with your brand, team, and work in ways that polished corporate content never achieves.
For Raleigh businesses trying to cut through digital noise, short-form video provides the engagement and reach needed to grow awareness and drive business results.
OUR SHORT-FORM VIDEO MARKETING SERVICES
TikTok Video Content
Create viral-worthy content for TikTok that reaches new audiences and builds brand awareness.
TikTok services:
Trend identification and participation
Brand-appropriate challenge creation
Educational "how-to" content
Behind-the-scenes team content
Before-and-after transformations
Problem-solution storytelling
User-generated content campaigns
Instagram Reels Strategy
Develop Reels content that leverages Instagram's massive user base and engagement features.
Instagram Reels includes:
Product and service showcases
Quick tips and expert advice
Customer testimonial highlights
Job site and facility tours
Team member introductions
Industry education content
Promotional campaign videos
YouTube Shorts Production
Create YouTube Shorts that complement long-form content and attract new subscribers.
YouTube Shorts features:
Teaser content for longer videos
Quick project showcases
FAQ responses
Industry myth-busting
Equipment and tool reviews
Time-lapse project videos
Educational snippets
Snapchat Content Creation
Reach younger audiences and create disappearing content that drives urgency.
Snapchat content:
Limited-time offers and promotions
Event coverage and announcements
Authentic day-in-the-life content
Interactive polls and Q&As
Flash sales and exclusive deals
Multi-Platform Video Packages
Create content optimized for multiple platforms simultaneously, maximizing your investment.
Multi-platform includes:
One shoot, multiple platform versions
Platform-specific formatting (vertical, square)
Optimized captions and text overlays
Platform-appropriate music and audio
Hashtag and keyword strategies
Cross-platform promotion strategies
Ongoing Content Production
Maintain consistent short-form video output with monthly retainer packages.
Retainer services:
Weekly or bi-weekly content production
Content calendar planning
Posting and scheduling
Performance tracking and optimization
Trend monitoring and participation
Community engagement support
WHY CHOOSE BURT'S MEDIA FOR SHORT-FORM VIDEO?
We're Social Media Natives
Unlike traditional video production companies adapting to social media, we built our business for social platforms. We understand platform algorithms, trending audio, format requirements, and what makes content perform.
We Understand Your Industries
We specialize in construction, manufacturing, and home services. We know your businesses, understand your customers, and create content that resonates with your audiences. See our construction and manufacturing work.
We Produce at Scale
Short-form video requires consistent output. We have systems and processes for efficient production that keeps your content pipeline flowing without breaking budgets.
We're Strategic, Not Just Creators
We don't just make videos. We develop content strategies aligned with business goals, track performance, identify what works, and optimize continuously. We're marketers who happen to be great at video.
We Handle Everything
From concept to posting, we manage the entire process. You focus on running your business. We handle planning, production, editing, optimization, and publishing.
We Drive Real Results
Pretty videos mean nothing without results. We create content that drives measurable outcomes: follower growth, engagement, website traffic, and lead generation.
WHAT MAKES EFFECTIVE SHORT-FORM VIDEO?
Instant Value
The first three seconds determine success. Effective short-form video delivers value immediately with hooks that grab attention and promise clear benefits.
Authentic Storytelling
Audiences reject overly polished corporate content. Successful short-form video feels real, showing actual work, real teams, and genuine customer stories.
Problem-Solution Format
Present a relatable problem your audience faces, then demonstrate how your business solves it. This narrative approach creates immediate relevance.
Strategic Pacing
Edit aggressively. Every second must serve the story. Remove anything that doesn't add value. Short-form video requires ruthless editing discipline.
Strong Visuals
Eye-catching imagery stops scrolls. Show compelling visuals: dramatic transformations, interesting equipment, skilled work, satisfied customers. Make every frame count.
Optimized Text and Captions
Most viewers watch without sound. Strategic text overlays and captions ensure your message lands even on mute.
Clear Call-to-Action
Every video should drive specific action: visit website, call for quote, follow for more tips, request consultation. Build CTAs naturally into content.
Platform Optimization
What works on TikTok doesn't work on YouTube Shorts. We create content specifically optimized for each platform's unique algorithm and audience.
SHORT-FORM VIDEO TYPES WE CREATE
Behind-the-Scenes Content
Show your team at work, equipment in action, and the processes that make your business unique. This builds trust and humanizes your brand.
Before & After Transformations
Demonstrate dramatic project results. Perfect for construction, manufacturing, and home services where visual transformations stand out in short-form video.
Quick Tips & How-Tos
Share expert advice: tool usage, maintenance tips, DIY guidance, and best practices. This content positions your brand as a valuable, knowledgeable resource.
Customer Testimonial Highlights
Showcase real customers talking about the specific problems you solved. Short, authentic testimonials carry more weight than written reviews.
Project Showcases
Highlight completed jobs with quick walkthroughs that show quality, scale, and capabilities. Perfect for proving expertise instantly.
Team Member Spotlights
Introduce your team and highlight their skills, personality, and value. This builds stronger connections and makes your brand more relatable.
Day-in-the-Life Videos
Offer audiences an authentic look at what happens inside your business daily. These raw, behind-the-scenes videos perform extremely well across all platforms.
Trend Participation
Join relevant viral trends and challenges to tap into platform algorithms and expand your reach to new audiences organically.
Educational Content
Teach something meaningful—industry insights, best practices, and expert knowledge. Educational videos build authority and are highly shareable.
Product & Service Demos
Show how your products or services work and why customers should care. Demonstration videos are excellent for boosting conversions and clarity.
SHORT-FORM VIDEO FOR CONSTRUCTION COMPANIES
Construction companies have perfect content opportunities for short-form video:
Project Progress Updates
Time-lapse videos showing projects from start to finish engage audiences and demonstrate capabilities.
Equipment Showcases
Show specialized equipment in action. Construction equipment naturally creates visually interesting content.
Safety and Training Content
Share safety tips and training insights that position you as industry leader.
Team Skills Demonstrations
Highlight craftsman skills and specialized techniques that differentiate your company.
Material and Product Education
Educate audiences about materials, methods, and why quality matters.
Job Site Tours
Give virtual tours of active job sites (where appropriate) to showcase scale and complexity.
SHORT-FORM VIDEO FOR MANUFACTURING BUSINESSES
Manufacturing businesses showcase impressive operations through short-form video:
Production Process Videos
Show how products are made. Manufacturing processes are inherently fascinating and build brand trust.
Quality Control Demonstrations
Highlight attention to detail and quality standards that separate you from competitors.
Product Features
Break down complex product capabilities into quick, understandable demonstrations.
Innovation Showcases
Feature new equipment, techniques, or innovations that demonstrate leadership.
Facility Tours
Give audiences behind-the-scenes access to impressive manufacturing facilities.
Team Expertise
Showcase employee skills and experience that ensure quality outcomes.
SHORT-FORM VIDEO FOR HOME SERVICES
Before & After Transformations
Nothing demonstrates value better than dramatic visual transformations your audience can clearly see.
Common Problem Solutions
Address frequent customer issues with quick, clear educational content that builds trust and authority.
Seasonal Maintenance Tips
Provide timely, seasonal advice that positions you as a helpful resource while generating qualified service leads.
Customer Success Stories
Feature satisfied customers explaining the specific problems you solved and how your services improved their lives.
Service Process Explanations
Demystify your services with clear, step-by-step visual explanations that help customers understand your value.
Emergency Response Capabilities
Showcase your rapid response, reliability, and emergency service capabilities to build trust and urgency.
OUR SHORT-FORM VIDEO PROCESS
Strategy Development
We discuss your business goals, target audience, competitive landscape, and content opportunities. What stories can you tell? What problems do you solve? We develop content strategy based on these insights.
Content Planning
We create content calendars with video concepts, trending opportunities, and production schedules. You'll see our plan before production begins.
Efficient Production
We shoot content in batches to maximize efficiency. One production day creates weeks of content. We work quickly without disrupting operations.
Professional Editing
We edit videos with platform-appropriate pacing, add text overlays, optimize audio, and incorporate trending elements. Content is polished but maintains an authentic feel.
Optimization
We create platform-specific versions: vertical for TikTok and Reels, adjustments for YouTube Shorts, and appropriate captions and hashtags for each platform.
SHORT-FORM VIDEO MARKETING FAQS
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Most businesses see engagement improvements immediately. Follower growth and lead generation typically show meaningful results within 2-3 months of consistent posting.
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Ideally, post 3-5 times per week on each platform. Consistency matters more than frequency. Start with what's sustainable and increase as you see results.
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No. Focus on platforms where your target audience spends time. We'll recommend the right platform mix for your specific business and goals.
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We can do both. Many businesses have existing footage we can repurpose. New shoots create fresh content optimized specifically for short-form formats.
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Not a problem. Effective short-form video can showcase work, projects, products, and results without requiring on-camera talent. We'll create compelling content that works for your comfort level.
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We monitor trends daily and identify opportunities relevant to your business. We participate in trends that align with your brand while avoiding anything off-brand or inappropriate.
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Absolutely. Strategic calls-to-action, website links in profiles, and engaging content that builds trust all drive lead generation. 73% of consumers prefer learning about services through short-form video.
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We track views, engagement rates, follower growth, profile visits, website clicks, and lead inquiries. We provide regular reporting showing performance and ROI.
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We develop all content strategy and creative concepts. You provide industry expertise and access. We handle creative execution.
READY TO DOMINATE SHORT-FORM VIDEO?
Short-form video is no longer optional. It's essential for building brand awareness, engaging audiences, and growing your business. At Burt's Media, we create short-form content that performs.
Whether you're just starting with short-form video or looking to scale existing efforts, we'll develop a content strategy that drives real business results.Contact usto discuss your goals and how short-form video can help achieve them.
SHORT-FORM = MAXIMUM ENGAGEMENT
Short-form video delivers 5x more engagement than any other content format.
EXPLORE OUR VIDEO MARKETING SERVICES
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
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