RALEIGH VIDEO MARKETING AGENCY
Video isn't just content anymore. It's the most powerful marketing tool available to businesses today. The vast majority of businesses now use video as a marketing tool, and for good reason. Video drives engagement, builds trust, and converts viewers into customers better than any other content format. At Burt's Media, we help Raleigh businesses leverage video marketing to generate real business results.
Unlike traditional video production shops that just hand you files, we build complete video marketing strategies. We combine professional production with social media expertise, and distribution strategy. As a social-first video marketing agency, we create videos designed to perform across every platform and drive measurable ROI.
INTRODUCTION
WHY VIDEO MARKETING MATTERS FOR RALEIGH BUSINESSES
Video marketing has become essential, not optional. Consumers consistently want to see more video from brands, and video content generates significantly more shares than text and images combined. For businesses competing in the Raleigh market, video provides advantages that traditional marketing can't match.
Higher Engagement - Video content receives significantly more engagement than any other format. Social posts with video generate more views, comments, shares, and conversions.
Better SEO Performance - Google loves video. Pages with video are significantly more likely to rank on the first page of search results. Video increases time on site, reduces bounce rates, and signals quality content to search engines.
Increased Conversions - People are frequently convinced to buy a product or service after watching a brand's video. Video builds trust, demonstrates value, and moves prospects through your sales funnel faster.
Social Media Dominance - Every major social platform now prioritizes video content. Instagram Reels, TikTok, YouTube, Facebook video, and LinkedIn video all offer massive organic reach potential.
Versatile Content - One professional video shoot can generate content for months. Create long-form YouTube videos, short-form social clips, website content, email campaigns, and paid ads all from the same footage.
For Raleigh businesses in construction, manufacturing, home services, and B2B, video marketing offers the opportunity to showcase your work, demonstrate expertise, and build trust with prospects before they ever contact you.
OUR VIDEO MARKETING SERVICES
Video Strategy & Planning
We start every project with strategy. What are your business goals? Who's your target audience? Where will these videos live? We develop comprehensive video marketing strategies that align with your objectives.
Strategy includes:
Audience research and persona development
Competitive video analysis
Content strategy and messaging framework
Platform selection and optimization
Publishing calendar and distribution plan
KPI definition and success metrics
Budget allocation and ROI planning
Professional Video Production
This is our foundation. We're a video production company first, which means we create broadcast-quality content that makes your brand look premium.
Production services include:
Pre-production planning and scripting
On-location filming at your facilities, job sites, or office
Studio filming at our Raleigh content studio
Professional cinema cameras and 4K+ capabilities
Professional lighting and audio equipment
Drone footage and aerial videography
Interviews, testimonials, and case studies
B-roll footage and supplemental content
Multi-camera shoots for events or complex productions
Great footage is only half the equation. Our editing transforms raw footage into compelling stories that engage audiences and drive action.
Post-production includes:
Professional video editing and color grading
Motion graphics and animated elements
Lower thirds, titles, and text overlays
Sound design and audio mixing
Music licensing and integration
Closed captions and subtitles
Multiple format exports for different platforms
Thumbnail design and optimization
Video Editing & Post-Production
Social Media Video Content
Social platforms each have unique video requirements and best practices. We create platform-specific content optimized for each channel.
Social video services:
LinkedIn video content
Twitter/X video posts
Video SEO & Optimization
Video without distribution strategy doesn't deliver results. We optimize every video for maximum discoverability and performance.
Optimization includes:
Keyword research and SEO strategy
Title and description optimization
Thumbnail design and A/B testing
Tag and metadata optimization
Closed caption generation
Schema markup implementation
Platform-specific optimization
Cross-platform distribution strategy
Video Advertising & Promotion
Organic reach is valuable, but paid promotion amplifies your best content to targeted audiences guaranteed to see it.
Video advertising includes:
YouTube advertising campaigns
Facebook and Instagram video ads
TikTok advertising
LinkedIn video ads
Retargeting campaigns
Lookalike audience targeting
Performance tracking and optimization
WHY RALEIGH BRANDS CHOOSE BURT'S MEDIA FOR VIDEO MARKETING
We're Video Production Specialists
Most marketing agencies outsource video production or use low-quality content. We're a video production company first. Every video we create is professionally produced with broadcast-quality equipment by experienced cinematographers and editors.
We're Social-First Marketers
We don't just make pretty videos. We create content designed to perform on social platforms. Our team understands platform algorithms, audience behavior, and what makes content go viral. Every video is optimized for its intended platform.
We Understand ROI
Views are vanity metrics. We focus on videos that drive business results: lead generation, website traffic, sales, and brand awareness. We track performance and optimize for metrics that matter to your bottom line.
We're Full-Service
From strategy to filming to editing to distribution to advertising, we handle everything. No coordinating multiple vendors. No project management headaches. One team, complete solution.
We Know the Raleigh Market
Based in Raleigh, we understand the Triangle business landscape. We've created video marketing campaigns for construction companies, home services contractors, manufacturers, and B2B brands throughout the region. See our work.
VIDEO MARKETING CONTENT TYPES WE PRODUCE
Brand Story Videos
Tell the story behind your company—your mission, values, and purpose. Build emotional connections and stand out in a crowded market with narrative-driven visuals.
Product & Service Videos
Showcase what you offer with professional product demonstrations, explainer videos, and service overviews. Learn more about product videos.
Customer Testimonials
Let happy clients share their stories. Authentic testimonial videos build trust, offer social proof, and turn prospects into paying customers.
Project Showcases & Case Studies
Highlight completed work with before-and-after videos, time-lapse builds, and walkthroughs. Perfect for contractors, home services, and B2B industries.
Educational Content
Share your expertise through how-to videos, industry tips, and insights that position your brand as the go-to authority in your space.
Behind-the-Scenes Content
Show the people, process, and culture behind your business. Humanize your brand and give audiences a reason to connect on a deeper level.
Event Coverage
Capture conferences, trade shows, launches, and company events with polished, professional video tailored for both internal and promotional use.
Video Podcasts
Expand your audio podcast into video format for YouTube, social media, and broader distribution. Explore podcast video production.
Social Media Content
Short-form, scroll-stopping videos crafted for Instagram, TikTok, Facebook, and LinkedIn. Engineered for reach, retention, and engagement.
OUR VIDEO MARKETING PROCESS
Discovery & Strategy Session
We start by understanding your business, goals, target audience, and competitive landscape. What do you want to achieve with video? Who are you trying to reach? We use these insights to build a custom video marketing strategy.
Creative Development
We develop concepts, scripts, and storyboards for your videos. You'll see exactly what we’re planning to create before filming begins.
Pre-Production Planning
We handle all logistics: scheduling, location scouting, equipment planning, talent coordination, and shot lists. You'll know exactly what to expect on filming day.
Production & Filming
Our crew arrives on time, fully equipped, and ready to capture your story professionally. We work efficiently to minimize disruption to your operations.
Post-Production
We edit your footage into compelling videos, complete with graphics, music, and professional finishing. You'll review drafts and provide feedback before finalization.
Optimization & Distribution
We optimize videos for each platform, create thumbnails, write descriptions, and develop distribution strategies across social media, your website, email, and paid channels.
Performance Tracking
We monitor video performance, analyze engagement metrics, and continuously optimize. You'll receive reports showing views, engagement, conversions, and ROI.
INDUSTRIES WE SERVE
While we work with businesses across all sectors, our video marketing expertise is especially valuable for:
Construction & Commercial Builders
Showcase completed projects with cinematic walkthroughs and time-lapse builds. Document your craftsmanship and build credibility through visual proof.
Home Services & Contractors
Create before-and-after transformations, educational how-to content, and customer testimonials that build trust with homeowners.
Manufacturing Companies
Show off your facilities, demonstrate your processes, and explain your products with professional facility tours and product videos.
B2B Services & Professional Services
Establish thought leadership with educational content, client case studies, and expertise demonstrations.
Real Estate & Commercial Development
Highlight properties and developments with stunning aerial footage, property tours, and development showcases.
Restaurants & Hospitality
Showcase your atmosphere, menu items, and dining experience with mouth-watering food videography.
VIDEO MARKETING PRICING & PACKAGES
Video Marketing Strategy
Starting at $2,500. Includes competitive analysis, audience research, content strategy development, and distribution planning.
Single Video Production
Starting at $5,000. Includes pre-production, one full day of filming, professional editing, and multiple format exports.
Monthly Video Retainer
Starting at $7,500/month. Includes 2–4 videos monthly, ongoing strategy, social media content, and performance optimization.
Video Marketing Campaign
Starting at $15,000. Includes multiple videos, paid advertising, comprehensive distribution strategy, and detailed performance tracking.
VIDEO MARKETING FAQS
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Video marketing costs vary widely based on production complexity, video quantity, and distribution strategy. Single videos start around $5,000. Ongoing video marketing programs range from $5,000-$20,000/month. We'll create a custom proposal for your needs.
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Timeline depends on project scope. Simple testimonial videos can be completed in 2-3 weeks. Complex productions with multiple shoots may take 4-8 weeks. Rush projects are available with expedited fees.
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Not necessarily. Many effective videos use voiceover, screen recordings, footage of your work, or b-roll without on-camera talent. However, having someone on camera often builds stronger connections with audiences.
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Videos can be distributed across your website, social media platforms, email campaigns, paid advertising, sales presentations, and anywhere else you need them. We deliver files in multiple formats optimized for different uses.
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We track views, watch time, engagement (likes, comments, shares), click-through rates, website traffic, lead generation, and conversions. The specific metrics depend on your campaign goals.
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Absolutely. We optimize all video content for search, including keyword-optimized titles and descriptions, proper tagging, thumbnail optimization, and schema markup for website videos.
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Yes. You own all content we create. We deliver finished videos and can provide raw footage files if requested.
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Definitely. We create multiple edits from one shoot: long-form for YouTube, short-form for Instagram Reels and TikTok, square format for Facebook, and more. This maximizes your production investment.
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Yes. We create and manage video advertising campaigns across YouTube, Facebook, Instagram, TikTok, and LinkedIn. Services include ad creative, targeting strategy, budget management, and performance optimization.
READY TO LEVERAGE VIDEO MARKETING?
Video marketing combines the power of storytelling, the engagement of visual content, and the reach of digital distribution. At Burt's Media, we create video marketing strategies that drive real business results for Raleigh brands.
Whether you're creating your first marketing video or scaling an existing video program, we'll build a custom strategy designed for your business goals. Contact our team to discuss your vision.
VIDEO DRIVES SIGNIFICANTLY MORE SHARES THAN TEXT AND IMAGES
With consumers consistently wanting more video from brands and frequently being convinced to buy after watching a video, video marketing is no longer optional. It's essential for growth.
EXPLORE OUR VIDEO MARKETING SERVICES
Video marketing encompasses many specialized services. Explore our focused offerings:
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
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