RALEIGH INSTAGRAM MARKETING AGENCY
Instagram is where brands tell visual stories, build communities, and convert followers into customers. With over 2 billion monthly active users and the highest engagement rates of any social platform, Instagram offers unmatched potential for businesses ready to invest in strategic, high-quality content. At Burt's Media, we help Raleigh brands grow on Instagram with professional video production and data-driven social media strategy.
Unlike agencies that recycle generic templates, we create custom Instagram content that reflects your brand's unique story. As a social-first video production agency, we understand what makes content perform on Instagram. We combine professional production quality with platform expertise to create Reels, Stories, and feed content that stops the scroll and drives results.
INTRODUCTION
WHY INSTAGRAM MARKETING MATTERS FOR RALEIGH BUSINESSES
Instagram isn't just for influencers and lifestyle brands anymore. It's a powerful marketing platform where users actively research products and services, and millions engage with shopping posts every month. For businesses, Instagram offers unique advantages that other platforms can't match.
Visual Storytelling - Instagram is built for showing, not telling. Showcase your work, your team, your process, and your results with stunning visuals that build emotional connections with your audience.
Highest Engagement Rates - Instagram delivers significantly higher engagement rates than other major social platforms. Users actively interact with branded content through likes, comments, saves, and shares.
Multiple Content Formats - Feed posts, Stories, Reels, carousels, and live video give you diverse ways to reach your audience. Each format serves different purposes and reaches different segments of your followers.
Shopping Integration - Instagram Shopping lets users purchase directly from your posts and Stories. For product-based businesses, Instagram has become a critical sales channel.
For Raleigh businesses in construction, home services, real estate, and B2B, Instagram provides an opportunity to humanize your brand, showcase your work, and build trust with potential customers before they ever contact you.
OUR INSTAGRAM MARKETING SERVICES
Instagram Strategy & Account Optimization
We start by building a strategic foundation. Your Instagram presence needs clear goals, defined audiences, and optimized profiles that convert visitors into followers and customers.
Our strategy includes:
Competitive analysis and audience research
Profile optimization and bio strategy
Content pillars and theme development
Hashtag strategy and SEO optimization
Publishing schedule and content calendar
Instagram Shopping setup (if applicable)
Analytics tracking and KPI definition
Content Production (Reels, Stories, Feed Posts)
This is where we shine. We're a video production agency first, which means we create broadcast-quality Instagram content that stands out in crowded feeds.
Our production services include:
Instagram Reels production (vertical, short-form)
Instagram Stories content (behind-the-scenes, day-in-the-life)
Feed post photography and videography
On-location filming at job sites, facilities, or office
Product photography and styling
Professional lighting and editing
Motion graphics and text overlays
Carousel post design
Instagram Reels Strategy
Reels are Instagram's fastest-growing format and the best way to reach new audiences organically. We create Reels that leverage trends while staying true to your brand.
Reels strategy includes:
Trend adaptation and audio selection
Hook-driven scripting (capture attention in 1 second)
Fast-paced editing optimized for mobile
On-screen text and captions
Strategic hashtag and caption optimization
Cross-posting to Facebook Reels
Instagram Stories Management
Stories offer an intimate, behind-the-scenes look at your brand. We create Stories that build deeper connections with your audience and drive action.
Stories content includes:
Daily or weekly Stories content
Interactive elements (polls, questions, quizzes)
Behind-the-scenes content
Project updates and progress
Customer testimonials and spotlights
Swipe-up links (for accounts with 10k+ followers)
Story Highlights organization and design
Instagram Ads Management
Organic reach is valuable, but Instagram ads amplify your content to targeted audiences. We create and manage ad campaigns that drive measurable results.
Ad management includes:
Campaign strategy and objective setting
Audience targeting and lookalike creation
Ad creative production
A/B testing and optimization
Budget management and bid optimization
Retargeting campaigns
Conversion tracking and attribution
WHY RALEIGH BRANDS CHOOSE BURT'S MEDIA FOR INSTAGRAM
We're Professional Video Producers
Most Instagram agencies use smartphone footage and basic editing. We use professional cinema cameras, lighting, and editing to create broadcast-quality video content that looks like it belongs in a commercial, not just a social feed. Our production quality sets your brand apart.
We Understand Visual Storytelling
Instagram success requires more than pretty pictures. We craft narratives that connect emotionally with your audience. Whether showcasing a project, introducing a team member, or explaining your process, we tell stories that resonate.
We're Instagram Algorithm Experts
We stay ahead of Instagram's constantly evolving algorithm. We know what signals Instagram prioritizes: watch time, engagement, saves, shares. We optimize every piece of content for maximum reach and performance.
We Focus on Your Business Goals
Views and likes don't pay the bills. We design Instagram strategies around your business objectives, whether that's generating leads, driving website traffic, building brand awareness, or increasing sales. Every post includes strategic calls-to-action.
We Know the Raleigh Market
Based in Raleigh, we understand the Triangle business landscape. We've helped construction companies, contractors, manufacturers, and B2B brands build Instagram audiences that convert into customers. See our work.
WHAT MAKES EFFECTIVE INSTAGRAM CONTENT?
Strong Visual Hook
Instagram users scroll fast. We create content with immediate visual impact that stops thumbs mid-scroll.
Story-Driven Content
The best Instagram posts tell stories—before-and-after transformations, behind-the-scenes glimpses, customer success stories. Stories create emotional connections.
Professional Quality
Instagram is a visual platform. Poor lighting, shaky footage, or amateur editing kills credibility. We produce content that makes your brand look premium.
Platform-Native Editing
We edit specifically for Instagram—vertical video for Reels and Stories, square or 4:5 for feed posts, fast pacing, on-screen text, and mobile-optimized visuals.
Strategic Captions
Captions aren't afterthoughts. We write compelling copy that provides context, tells stories, and drives action—with hashtags and clear CTAs.
Consistent Aesthetic
Your Instagram feed is your visual brand identity. We maintain consistent color grading, style, and tone across all content.
INSTAGRAM CONTENT TYPES WE PRODUCE
Project Showcases & Transformations
Before-and-after content performs incredibly well. Show completed projects, dramatic transformations, and your craftsmanship in action.
Behind-the-Scenes Content
Give followers an inside look at your process, your team, and your day-to-day operations. Humanize your brand and build authentic connections.
Customer Testimonials
Let satisfied clients tell your story. Video testimonials are powerful social proof that converts prospects into customers.
Educational Content
Share your expertise through how-to content, tips, industry insights, and educational value. Position your brand as the trusted authority.
Team Spotlights
Introduce team members, celebrate milestones, and show the people behind your brand. People connect with people, not just logos.
Reels (Trending & Evergreen)
Quick, engaging vertical videos that capture attention fast. We create both trending content and evergreen Reels that drive consistent reach.
Instagram Stories
Daily or weekly Stories keep your brand top-of-mind. Share updates, ask questions, poll your audience, and drive engagement.
OUR INSTAGRAM MARKETING PROCESS
Discovery & Audit
We start by understanding your business, goals, and current Instagram presence. If you have an existing account, we audit it for opportunities. If you're starting fresh, we build a strategy from scratch.
Strategy Development
We develop a comprehensive Instagram strategy including content pillars, posting frequency, hashtag strategy, and growth tactics. You'll know exactly what we're creating and why.
Content Planning
We create monthly content calendars with planned posts, Reels, and Stories. You'll see what's coming before anything goes live.
Production
Our production team brings the content calendar to life. We handle filming, editing, and post-production. You'll review and approve everything.
Publishing & Engagement
We publish content at optimal times, write strategic captions, engage with comments, and monitor performance. We're actively managing your presence—not just posting and ghosting.
Optimization & Reporting
We analyze what's working and optimize accordingly. Monthly reports show follower growth, engagement rates, reach, and conversions tied to your business goals.
INDUSTRIES WE SERVE
While we work with businesses across all industries, our Instagram expertise is especially valuable for:
Construction & Commercial Builders
Showcase completed projects with stunning before-and-after Reels. Document builds from start to finish. Build credibility through visual proof of quality. Learn about video marketing for construction.
Home Services & Contractors
Share transformations, customer testimonials, and educational tips. Build trust with homeowners who are actively researching contractors on Instagram. Explore our home services marketing.
Real Estate & Commercial Development
Highlight properties with cinematic tours. Showcase developments in progress and reach buyers actively searching Instagram for homes.
Manufacturing Companies
Showcase facilities, demonstrate products, and humanize your B2B brand with behind-the-scenes content that builds strong relationships.
Retail & E-Commerce
Leverage Instagram Shopping, product showcases, and user-generated content to drive direct sales and build a highly engaged customer base.
INSTAGRAM MARKETING FAQS
-
Instagram marketing packages typically range from $2,500-$8,000/month depending on content production frequency and complexity. We'll create a custom proposal based on your goals.
-
For most businesses, 3-4 feed posts per week plus 3-5 Reels per week and daily Stories delivers strong results. We'll recommend a realistic schedule during strategy development.
-
Instagram growth takes time. Most accounts see meaningful growth after 60-90 days of consistent, strategic posting. However, well-executed Reels can go viral quickly and accelerate growth.
-
Not anymore. Instagram now allows all accounts to add links to Stories. However, growing your audience still matters for reach and credibility.
-
Yes. We monitor and respond to comments on your posts. For DMs, we can handle initial responses or work with your team to ensure timely replies.
-
We don't guarantee specific follower numbers (anyone who does is likely using bots or fake followers). We focus on attracting engaged, real followers who match your target audience.
-
Yes. All content we produce is owned by you. We deliver final files for your use across other platforms or marketing materials.
-
Yes. We can identify relevant influencers, negotiate partnerships, and manage influencer campaigns as part of your Instagram strategy.
-
Absolutely. We can set up Instagram Shopping, tag products in posts and Stories, and create content optimized for driving sales.
READY TO GROW YOUR BRAND ON INSTAGRAM?
Instagram offers unmatched potential for businesses willing to invest in high-quality, strategic content. At Burt's Media, we combine professional video production with platform expertise to create Instagram strategies that drive real business results.
Whether you're launching a new Instagram presence or scaling an existing account, we'll build a custom strategy designed for your business goals. Contact our team to discuss what you want to achieve.
INSTAGRAM HAS THE HIGHEST ENGAGEMENT RATE OF ANY SOCIAL PLATFORM
With over 2 billion users and significantly higher engagement rates than other platforms, Instagram offers unprecedented potential for brand growth. Users actively research products on Instagram. Ready to tap into this engaged audience?
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
Please fill out the fields to help us analyze your current digital presence and content strategy.