RALEIGH YOUTUBE VIDEO PRODUCTION & CONTENT STRATEGY
INTRODUCTION
Youtube is the second-largest search engine in the world, and for businesses, it's a powerful tool for building authority, generating leads, and connecting with customers. At Burt's Media, we help Raleigh brands grow on YouTube with professional video production and data-driven channel strategy.
Unlike traditional video agencies that just produce videos, we build complete YouTube marketing strategies. We handle everything from concept development and professional filming to SEO optimization, channel management, and performance tracking. As a social-first video production agency, we understand what makes YouTube content perform.
WHY YOUTUBE MARKETING MATTERS FOR RALEIGH BUSINESSES
YouTube has over 2 billion monthly active users, and viewers watch over 1 billion hours of video every single day. For businesses, that represents a massive opportunity. YouTube drives significant purchasing decisions and product discovery for consumers researching brands and products.
For Raleigh businesses in competitive industries like construction, home services, and B2B services, YouTube offers unique advantages:
Search Engine Visibility - YouTube videos rank in Google search results, giving you double the exposure. When someone searches for your services, your YouTube content can appear alongside your website.
Long-Form Storytelling - Unlike short-form platforms, YouTube allows you to dive deep. Showcase complex projects, explain your process, demonstrate expertise, and tell stories that build trust.
Evergreen Content - YouTube videos continue generating views and leads for months or years after publishing. One well-optimized video can drive consistent traffic and conversions.
Authority Building - A professional YouTube presence positions your brand as an industry leader. When prospects research your company, a strong YouTube channel reinforces credibility and expertise.
OUR YOUTUBE MARKETING SERVICES
Channel Strategy & Setup
We start by building a solid foundation. Your YouTube channel is your brand's home on the platform, and it needs to be optimized for discovery, conversions, and growth.
Our channel strategy includes:
Competitive analysis and audience research
Channel branding and optimization
Content strategy and publishing calendar
SEO keyword research for video topics
Playlist organization and structure
Call-to-action strategy for lead generation
Video Production & Filming
This is where we shine. As a video production agency first, we create professional YouTube content that stands out. We're not talking about iPhone videos. We're talking cinematic, story-driven content that showcases your brand at its best.
Our production services include:
On-location filming at your job sites, facilities, or office
Studio filming at our Raleigh content studio (The Shop)
Scriptwriting and creative direction
Professional lighting, audio, and camera equipment
Interviews, testimonials, and case study videos
B-roll footage and supplemental content
Drone footage (when applicable)
Video Editing & Optimization
Great footage is only half the battle. We edit your videos for maximum impact and optimize them for YouTube's algorithm.
Post-production includes:
Professional video editing and color grading
Motion graphics and lower thirds
Custom thumbnails designed for clicks
SEO-optimized titles, descriptions, and tags
Closed captions and subtitles
End screens and cards for engagement
Chapter markers and timestamps
YouTube Shorts Strategy
YouTube Shorts (vertical, short-form video) is YouTube's fastest-growing format. We create Shorts that drive channel growth and feed into your long-form content strategy.
Shorts strategy includes:
Repurposing long-form content into Shorts
Creating native Shorts content
Trending audio and format adaptation
Cross-promotion between Shorts and long-form videos
Channel Management & Growth
We don't just create videos and disappear. We manage your channel ongoing, optimizing for growth and engagement.
Management services include:
Monthly video publishing and scheduling
Comment moderation and community engagement
Performance analytics and reporting
A/B testing thumbnails and titles
Playlist updates and organization
Subscriber growth strategies
WHY RALEIGH BRANDS CHOOSE BURT'S MEDIA FOR YOUTUBE
We're Video Production Specialists
Most YouTube marketing agencies outsource video production or rely on low-quality DIY content. Not us. We're a full-service video production company with in-house directors, editors, and cinematographers. Every video we create is professionally produced with broadcast-quality equipment.
Our production background means we understand visual storytelling, pacing, and what makes compelling content. We know how to film job sites, showcase complex projects, and capture authentic testimonials that resonate.
We Understand YouTube's Algorithm
YouTube success isn't just about good video. It's about understanding how the platform works. We optimize every aspect of your channel and videos for YouTube's recommendation algorithm, from watch time and engagement to SEO and click-through rates.
We're Social-First Marketers
We don't just make pretty videos. We create content designed to perform on social platforms. Our team stays ahead of YouTube trends, format changes, and best practices. When YouTube rolls out new features (like Shorts or Community posts), we're already testing them for our clients.
We Know the Raleigh Market
Based in Raleigh, we understand the Triangle business landscape. We've worked with construction companies, home services contractors, manufacturers, and B2B brands. We know how to position Raleigh businesses to stand out and connect with local audiences.
We Focus on Lead Generation
Views and subscribers are great, but leads pay the bills. We design YouTube strategies around your business goals, whether that's driving website traffic, generating quote requests, or building brand awareness. Every video includes strategic calls-to-action and conversion optimization.
WHAT MAKES EFFECTIVE YOUTUBE CONTENT?
Story-Driven Approach
The best YouTube content tells stories. Whether it's a project showcase, customer testimonial, or educational how-to, we craft narratives that keep viewers watching.
Professional Production Quality
YouTube audiences expect quality. Poor audio, shaky footage, or bad lighting kills credibility. We produce broadcast-quality content that makes your brand look professional.
SEO Optimization
YouTube is a search engine. We research keywords, optimize titles and descriptions, and structure your content to rank for the searches your customers are making.
Consistent Publishing Schedule
The YouTube algorithm rewards consistency. We develop realistic publishing calendars and follow them, training your audience to expect new content regularly.
Audience Retention Focus
YouTube prioritizes watch time. We edit videos to hook viewers in the first 10 seconds, maintain strong pacing, and keep audiences engaged until the end.
Clear Calls-to-Action
Every video should drive action. We strategically place CTAs throughout your videos, directing viewers to your website, contact forms, or other key content.
YOUTUBE CONTENT TYPES WE PRODUCE
Project Showcases & Case Studies
Show off completed projects with before-and-after transformations, behind-the-scenes footage, and client testimonials. Perfect for contractors, builders, and home services.
Educational How-To Videos
Position your brand as the expert. Teach your audience about your industry, processes, and best practices. Educational content ranks well and builds trust.
Customer Testimonials
Let satisfied clients tell your story. Video testimonials are powerful social proof that convert prospects into customers.
Company Culture & Behind-the-Scenes
Humanize your brand by showing your team, your process, and what makes your company different. Great for recruiting and brand building.
Product Demos & Explainers
Demonstrate your products or services in action. Explain complex solutions in simple, visual ways.
FAQ Videos
Answer common customer questions on video. Great for SEO and for moving prospects through the sales funnel.
OUR YOUTUBE MARKETING PROCESS
Discovery & Strategy
We start by understanding your business goals, target audience, and competitive landscape. What do you want to achieve with YouTube? Who are you trying to reach? We use these insights to build a custom YouTube strategy.
Channel Audit & Optimization
If you have an existing channel, we audit it for optimization opportunities. If you're starting from scratch, we set up and optimize your channel for maximum visibility.
Content Planning
We develop a content strategy and publishing calendar. You'll know exactly what videos we're producing, when they'll publish, and how they support your goals.
Video Production
Our production team brings your content calendar to life. We handle scripting, filming, and editing. You'll review drafts before videos go live.
Publishing & Optimization
We upload videos with SEO-optimized metadata, custom thumbnails, and strategic tags. We also schedule content for optimal publishing times.
Performance Tracking
We monitor video performance, analyze what’s working, and continuously optimize. Monthly reports show views, watch time, engagement, and conversions.
INDUSTRIES WE SERVE
While we work with businesses across all industries, our YouTube expertise is especially valuable for:
Construction & Commercial Builders
Showcase completed projects, document builds from start to finish, and demonstrate your craftsmanship with cinematic project videos.
Home Services & Contractors
Build trust with before-and-after transformations, educational how-to content, and customer testimonial videos.
Manufacturing Companies
Explain complex processes, showcase facilities and equipment, and demonstrate product capabilities with professional facility tours and product videos.
B2B Services
Establish thought leadership with educational content, client case studies, and industry expertise videos that position your brand as the authority.
Real Estate & Commercial Development
Highlight properties, developments, and success stories with high-quality property tours and development showcases.
YOUTUBE MARKETING FAQS
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YouTube marketing packages typically range from $3,500-$10,000/month depending on video production frequency, complexity, and management needs. We'll create a custom proposal based on your goals and budget.
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It depends on your goals and resources. Most successful channels publish at least 2-4 videos per month. We'll recommend a realistic schedule during strategy development.
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YouTube is a long-term strategy. Most channels see meaningful growth after 3-6 months of consistent publishing. However, well-optimized videos can start generating traffic and leads within weeks.
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Yes. We create and manage YouTube advertising campaigns, including in-stream ads, discovery ads, and bumper ads.
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Absolutely. We can audit your existing channel and optimize videos for better performance, including updating metadata, thumbnails, and descriptions.
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We use professional cinema cameras, lighting, audio equipment, and 4K+ capabilities. We also have drone equipment for aerial footage when needed.
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Yes. All video content we produce is owned by you. We deliver final files and source footage as needed.
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We track views, watch time, subscriber growth, engagement rates, click-through rates, and most importantly, lead generation and conversions. Monthly reports show all key metrics.
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Yes. We travel to your job sites, facilities, office, or anywhere you need us. We're based in Raleigh but serve the entire Triangle and beyond.
READY TO GROW YOUR BRAND ON YOUTUBE?
YouTube marketing combines the power of search, the engagement of video, and the authority of long-form content. At Burt's Media, we create YouTube strategies that drive real business results: more visibility, more leads, and more customers.
Whether you're launching a new channel or scaling an existing one, we'll build a custom YouTube strategy designed for your business. Let's talk about your goals and create a plan that works.
YOUTUBE IS THE SECOND-LARGEST SEARCH ENGINE IN THE WORLD
Social media is about more than just engagement. It drives real business results. Businesses that invest significantly in their social media marketing consistently report higher ROI than those who invest less. Ready to see what social media can do for your brand?
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
Please fill out the fields to help us analyze your current digital presence and content strategy.