PRODUCT & BRAND VIDEO PRODUCTION RALEIGH
Your products and brand story deserve to be seen in the best possible light. Product videos dramatically increase purchase likelihood, and brand videos are the most effective way to build emotional connections with customers. At Burt's Media, we create product and brand videos that showcase what you offer, tell your story, and convert viewers into customers.
Unlike generic video shops that treat every project the same, we understand that product videos require technical precision and brand videos need emotional storytelling. As a full-service video production agency, we combine cinematic visuals with strategic marketing to create videos that look stunning and drive real business results.
INTRODUCTION
WHY PRODUCT & BRAND VIDEOS MATTER
Visual content is no longer optional for products and brands. Consumers are significantly more likely to purchase after watching a product video, and brand videos build trust faster than any other content format. For businesses selling products or building brand awareness, video is essential.
Show, Don't Tell - Product videos demonstrate features, benefits, and use cases in ways that photos and descriptions can't match. Customers can see your product in action, understand how it works, and envision owning it.
Build Emotional Connections - Brand videos tell your story, showcase your values, and connect emotionally with audiences. People don't just buy products. They buy from brands they trust and connect with.
Increase Conversions - Product pages with video consistently outperform those without. Video removes uncertainty, answers questions, and gives buyers confidence to purchase.
Reduce Returns - When customers understand exactly what they're buying, returns drop significantly. Product videos set accurate expectations and reduce post-purchase dissatisfaction.
Social Media Performance - Product and brand videos dominate social feeds. They generate massive engagement on Instagram, TikTok, Facebook, and YouTube.
Competitive Advantage - Professional product videos set you apart from competitors using stock photos or amateur content. Quality video signals quality products.
For Raleigh businesses in manufacturing, retail, e-commerce, and B2B, professional product and brand videos provide the visual content needed to compete and win in today's video-first marketplace.
OUR PRODUCT & BRAND VIDEO SERVICES
Product Demonstration Videos
Show your products in action with professional demonstration videos that highlight features, benefits, and real-world applications.
Product demo services:
Detailed feature showcases
Use-case demonstrations
Comparison videos vs. competitors
Installation and setup tutorials
Troubleshooting and maintenance guides
Size and scale demonstrations
Technical specifications visualization
Product Launch Videos
Launch new products with cinematic video content that generates buzz, explains innovation, and drives pre-orders.
Launch video includes:
Reveal and unboxing sequences
Feature highlights and innovations
Customer problem + solution storytelling
Lifestyle and aspirational visuals
Call-to-action for pre-orders or purchases
Multi-platform versions for social media
E-Commerce Product Videos
Optimize product videos specifically for e-commerce platforms, websites, and online marketplaces.
E-commerce video features:
360-degree product views
Close-up detail shots
Size reference demonstrations
Color and variant showcases
Packaging and unboxing
Quick 15-30 second versions
Mobile-optimized formatting
Brand Story Videos
Tell your company's origin story, mission, values, and vision with emotionally compelling brand videos.
Brand storytelling includes:
Founder story and company history
Mission and values communication
Customer impact stories
Community involvement and giving back
Company culture and team highlights
"Why we do what we do" narratives
Brand Anthem Videos
Create powerful, cinematic videos that capture the essence of your brand and inspire audiences.
Anthem videos feature:
Cinematic visuals and production value
Emotional storytelling and music
Brand positioning and differentiation
Aspirational messaging
Multi-platform distribution versions
Explainer Videos
Simplify complex products or services with clear, engaging explainer videos.
Explainer video styles:
Live-action demonstrations
Animated explainers
Whiteboard animations
Motion graphics and visual storytelling
Problem-solution narratives
Step-by-step walkthroughs
Product Photography + Video Bundles
Maximize your investment by combining product video shoots with high-quality product photography.
Bundle services:
Video and photo captured in same session
Consistent lighting and styling
Multiple angles and perspectives
Lifestyle and studio shots
Optimized for web and social media
WHY RALEIGH BRANDS CHOOSE BURT'S MEDIA
We're Product Video Specialists
We've filmed everything from heavy machinery to consumer products to software interfaces. Our team knows how to light products beautifully, showcase details clearly, and create videos that make products look premium.
We Understand E-Commerce
We know what works on product pages, in email campaigns, and on social media. Our videos are optimized for conversion, not just visual appeal. We create videos that drive sales.
We're Brand Storytellers
Brand videos require more than technical skill. They need emotional intelligence and storytelling ability. Our team crafts narratives that connect with audiences and build lasting brand affinity.
We're Technical Experts
Some products require specialized filming: macro photography for tiny details, high-speed cameras for motion capture, specialized lighting for reflective surfaces. We have the equipment and expertise for complex productions.
We Work Efficiently
We understand manufacturing schedules, product availability, and business constraints. We work quickly and efficiently to minimize disruption while delivering premium results. See our work.
WHAT MAKES EFFECTIVE PRODUCT & BRAND VIDEOS?
Cinematic Quality
Professional lighting, camera work, and editing make products look premium. Quality video signals quality products.
Clear Focus
Every video should have a clear purpose: demonstrate a feature, tell a story, drive a specific action. We eliminate distractions and maintain focus.
Strategic Pacing
Product videos need to move quickly, delivering information efficiently. Brand videos can breathe more, allowing emotional moments to land.
Professional Audio
Music, voiceover, and sound design elevate production value. We license appropriate music and produce professional voiceovers.
Mobile Optimization
Most viewers watch on phones. We frame shots, add text, and design videos specifically for mobile viewing.
Multiple Versions
One shoot creates content for multiple uses: long-form for website, short clips for social media, vertical video for Stories, square format for feeds.
Strong Call-to-Action
Every video should drive specific action: visit website, shop now, learn more, request demo. We build CTAs strategically throughout.
PRODUCT & BRAND VIDEO TYPES WE CREATE
Product Overviews
Comprehensive introductions to your products showcasing key features, benefits, and why customers should care.
Feature Highlight Videos
Deep dives into specific features or capabilities. Perfect for B2B products with technical audiences.
Before & After Videos
Demonstrate transformation, improvement, or impact. Especially effective for home improvement, beauty, and service-based products.
Unboxing & First Impressions
Capture the excitement of receiving and opening your product. Builds anticipation and showcases packaging quality.
Lifestyle & Aspirational Content
Show products in beautiful, aspirational contexts. Help customers envision the product in their lives.
Customer Story Videos
Feature real customers sharing how your product solved their problem or improved their lives. Powerful social proof.
Manufacturing & Process Videos
Show how products are made, emphasizing quality, craftsmanship, and attention to detail. Great for premium products.
Comparison Videos
Directly compare your product to competitors, highlighting advantages and differentiation.
OUR PRODUCTION PROCESS
Discovery & Creative Brief
We discuss your products, target audience, key messages, and goals. We identify the problems your products solve and the unique value your brand offers, then build a creative approach around those insights.
Concept Development
We develop creative concepts, shot lists, and storyboards so you can clearly visualize the direction before production begins.
Pre-Production Planning
We organize every detail: product staging, scouting locations, equipment planning, coordinating talent, and building a precise production schedule.
Production Day
Our crew films your products using cinematic lighting, multiple angles, close-up detail shots, and lifestyle scenes—executed efficiently and professionally.
Post-Production
We edit your footage with music, graphics, voiceover, color grading, and professional finishing. You review drafts and provide feedback before final delivery.
Optimization & Delivery
We deliver final videos in multiple formats optimized for your website, social media, email campaigns, ads, and sales presentations.
INDUSTRIES WE SERVE
Manufacturing
Showcase industrial equipment, machinery, and manufactured products with technical precision and professional production.
Consumer Products & Retail
Create e-commerce videos, lifestyle content, and brand storytelling for consumer goods.
Technology & Software
Demonstrate software interfaces, tech products, and digital services with screen recordings and product shots.
Food & Beverage
Film products with specialized food styling, lighting, and techniques that make food look irresistible.
Home Improvement & Construction
Showcase building materials, tools, equipment, and finished results with before-and-after transformations.
Beauty & Personal Care
Create aspirational lifestyle content and detailed product demonstrations for cosmetics and personal care items.
B2B Services
Explain complex services, demonstrate value propositions, and build trust with business decision-makers.
PRODUCT & BRAND VIDEO PRICING
Single Product Video
Starting at $3,000. Includes one day of filming, professional editing, and multiple format exports.
Product Line Package
Starting at $8,000. Multiple products filmed in one session, edited into individual videos—ideal for expanding product catalogs.
Brand Video
Starting at $7,000. Includes creative development, filming, editing, music licensing, and professional finishing.
E-Commerce Package
Starting at $5,000. Efficient product videos optimized for e-commerce, including filming and editing for 3–5 products.
Photo + Video Bundle
Starting at $6,000. Combine product photography and videography in a single efficient production session.
Custom Proposal
We create tailored quotes based on product count, shooting complexity, locations, and your specific production needs.
PRODUCT & BRAND VIDEO FAQS
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Simple product videos can be completed in 2-3 weeks. Complex brand videos may take 4-6 weeks from concept to final delivery.
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If products are portable, shipping works. For large products, we travel to your location with full production equipment.
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Absolutely. We bring our full crew and equipment to your location. Many clients prefer filming on-site.
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Yes. We handle product styling, background selection, and set design to make your products look their absolute best.
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Yes. We deliver videos in specifications required by Amazon, Shopify, and other e-commerce platforms.
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Yes. We write scripts, source professional voiceover talent, and handle all audio production.
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Typically 3-8 products depending on complexity. Simple products allow more volume. Complex products require more time per item.
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Definitely. We create long-form for websites, short clips for social media, vertical for Stories, and square for feeds. One shoot, multiple outputs.
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Yes. Lifestyle and demonstration videos with talent showing products in use are highly effective. We handle talent casting and direction.
READY TO SHOWCASE YOUR PRODUCTS & BRAND?
Professional product and brand videos transform how customers perceive your offerings. At Burt's Media, we create videos that showcase your products beautifully and tell your brand story compellingly.
Whether you're launching a new product, building e-commerce content, or creating brand awareness, we'll develop a video strategy that drives results. Contact us to discuss your products and vision.
VIDEO DRIVES SALES
Product video isn't optional. It's essential for sales and growth.
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
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