TIKTOK MARKETING AGENCY IN RALEIGH, NC
TikTok has exploded from a Gen Z dance app to one of the most powerful marketing platforms in the world. With over 1.5 billion monthly active users and unmatched organic reach potential, TikTok offers businesses a rare opportunity to build massive audiences without massive ad budgets. At Burt's Media, we help Raleigh brands crack the TikTok code with authentic video content that performs.
Unlike traditional social media agencies that treat TikTok as an afterthought, we understand exactly what makes content go viral. TikTok rewards authenticity, creativity, and trend awareness. As a social-first video production agency, we create TikTok content that feels native to the platform while showcasing your brand professionally.
INTRODUCTION
WHY TIKTOK MARKETING MATTERS FOR RALEIGH BUSINESSES
TikTok isn't just for teenagers anymore. The platform's user base has matured significantly, with a growing number of users over 30 years old, and businesses across all industries are seeing incredible results. TikTok's algorithm offers something no other platform does: true viral potential for any account, regardless of follower count.
Unmatched Organic Reach - TikTok's "For You Page" shows content to users based on interests, not just who they follow. A brand-new account can get millions of views on its first video if the content resonates.
Highest Engagement Rates - TikTok users are highly engaged, spending an average of 95 minutes per day on the platform. Engagement rates blow away Instagram, Facebook, and YouTube.
Early Adopter Advantage - Many industries haven't fully embraced TikTok yet. For businesses willing to show up authentically, there's massive opportunity to dominate your niche before competitors catch on.
Purchase Intent - TikTok users frequently discover products and make purchases inspired by content they see on the platform, even when they weren't planning to buy. TikTok drives impulse purchases and discovery.
Cross-Platform Amplification - TikTok content performs incredibly well when repurposed to Instagram Reels, YouTube Shorts, and Facebook Reels. One video can work across multiple platforms.
For Raleigh businesses in construction, home services, manufacturing, and B2B, TikTok offers a chance to humanize your brand, showcase your expertise, and reach audiences in entirely new ways.
OUR TIKTOK MARKETING SERVICES
TikTok Strategy & Account Setup
We build TikTok strategies from the ground up, optimized for your industry and business goals.
Strategy includes:
Competitive analysis and trend research
Account setup and profile optimization
Content pillars and theme development
Hashtag strategy and SEO
Publishing schedule and content calendar
Viral content strategy
KPI definition and tracking
TikTok Content Production
TikTok requires a specific style: authentic, fast-paced, and trend-aware. We produce content that feels native to TikTok while maintaining your brand identity.
Our production services include:
Vertical video filming (9:16 format)
On-location content at job sites or facilities
Trending audio adaptation
Fast-paced editing with quick cuts
On-screen text and captions
Transition effects and visual hooks
Behind-the-scenes content
Educational "TikTok tips" style content
Before-and-after transformations
Day-in-the-life content
Trend Monitoring & Adaptation
TikTok moves fast. Trends emerge and fade within days. We stay ahead of trends and adapt them for your brand.
Trend services include:
Daily trend monitoring
Audio trend identification
Format and challenge adaptation
Industry-specific trend creation
Real-time content creation for trending moments
TikTok Ads Management
While organic reach is TikTok's strength, paid advertising amplifies your best content and drives specific business objectives.
Ad management includes:
Campaign strategy and objective setting
Audience targeting and lookalike creation
Ad creative production
Spark Ads (boosting organic content)
In-Feed Ads
TopView and Brand Takeover Ads
A/B testing and optimization
Conversion tracking via TikTok Pixel
TikTok Shop Setup & Management
TikTok Shop allows businesses to sell directly within the app. We help you set up and optimize TikTok commerce.
Shop services include:
TikTok Shop setup and optimization
Product showcase videos
Live shopping events
Affiliate and creator partnerships
Shoppable content creation
WHY RALEIGH BRANDS CHOOSE BURT'S MEDIA FOR TIKTOK
We Understand TikTok's Unique Culture
TikTok isn't Instagram or YouTube. The platform rewards authenticity over polish, personality over perfection. We create content that feels genuinely TikTok while showcasing your brand professionally.
We're Video Production Experts
While TikTok feels casual, the best-performing content still requires strong production fundamentals: good lighting, clear audio, compelling editing. Our video production background ensures your content stands out while maintaining that authentic TikTok feel.
We Stay Ahead of Trends
TikTok trends move at lightning speed. Our team monitors trends daily, identifying opportunities to insert your brand into trending conversations before they fade.
We Balance Authenticity with Strategy
Going viral is great, but we focus on strategic content that drives your business goals. Every video is designed to build brand awareness, drive website traffic, or generate leads.
We're Local to Raleigh
Based in the Triangle, we understand the Raleigh market and can create locally relevant content that resonates with your audience. See how we've helped local businesses.
WHAT MAKES EFFECTIVE TIKTOK CONTENT?
Hook in the First Second
TikTok users scroll incredibly fast. We create immediate hooks—visual or verbal— that stop the scroll instantly.
Authentic, Unpolished Style
Over-produced content feels out of place on TikTok. We create videos that feel genuine, spontaneous, and human.
Trending Audio
Using trending sounds increases your chances of appearing on the For You Page. We stay on top of audio trends and adapt them to your brand.
Fast Pacing
TikTok rewards watch time and completion rate. We edit with rapid cuts, movement, and compelling pacing that keeps viewers watching.
Educational Value
“TikTok taught me…” content performs incredibly well. We position your expertise as valuable tips and insights your audience wants.
Entertainment First
TikTok is an entertainment platform—yes, even for B2B. We make your industry engaging, fun, and scroll-stopping.
On-Screen Text
Many TikTok users watch with sound off. We add strategic text overlays that tell your story even without audio.
Clear CTA
Every video should drive action—follow, comment, share, or visit your website. We craft clear CTAs that convert.
Educational "How-To" Content
Share your expertise with quick tips, industry insights, and problem-solving content. “3 things you didn’t know about…” performs exceptionally well.
Behind-the-Scenes
Show your process, your team, and your job sites. Humanize your brand and build authentic connections.
Before-and-After Transformations
Time-lapse transformations are TikTok gold. Show completed projects from start to finish in 30–60 seconds.
Trending Challenges & Audio
Adapt trending formats to your industry. Show up in trending feeds while showcasing your brand creatively.
Myth-Busting Content
Use “Myth vs. Reality” or “What people think I do vs. what I actually do.” These formats perform incredibly well.
Customer Testimonials & Success Stories
Let satisfied customers tell your story in authentic, testimonial-style content that builds trust and drives conversions.
FAQ & Problem-Solving Content
Answer common customer questions and address concerns clearly. Helps move viewers through your sales funnel.
Day-in-the-Life
Follow your team through their day and give viewers an inside look at your workflow, culture, and values.
TIKTOK CONTENT TYPES WE PRODUCE
OUR TIKTOK MARKETING PROCESS
Discovery & Audit
We analyze your industry on TikTok, research competitors, and identify content opportunities. If you already have a TikTok account, we audit it for improvements.
Strategy Development
We build a custom TikTok strategy including content themes, posting frequency, and viral-style tactics designed to achieve your business goals.
Content Calendar
We create monthly TikTok content calendars with planned videos. You'll know exactly what we're creating before anything goes live.
Production
Our team creates TikTok content using an authentic, trend-aware style that performs. We film, edit, and optimize every video specifically for the platform.
Publishing & Engagement
We publish at optimal times, write strategic captions, use trending hashtags, and engage with comments to boost algorithm visibility and reach.
Trend Adaptation
We monitor TikTok trends in real time and quickly create timely content when opportunities arise—helping your brand stay relevant and discoverable.
Performance Analysis
We track views, engagement, follower growth, and conversions. Monthly performance reports highlight what's working and guide ongoing optimization.
INDUSTRIES THAT BENEFIT FROM TIKTOK
Construction & Contractors
Showcase projects with satisfying before-and-after transformations. Share construction tips and behind-the-scenes content. Learn about construction video marketing.
Home Services (HVAC, Plumbing, Electrical, Roofing)
Educational content performs incredibly well. Share tips, answer FAQs, and myth-bust common misconceptions. Explore home services marketing.
Manufacturing
Show your process, your facility, and your products. “How it's made” content is massively popular on TikTok.
Real Estate
Property tours, market insights, and first-time homebuyer tips drive engagement and leads.
Restaurants & Food Services
Showcase menu items, behind-the-scenes kitchen content, and recipe tips.
Retail & E-Commerce
Product showcases, styling tips, and TikTok Shop integration drive direct sales.
B2B Services
Yes, even B2B works on TikTok. Educational content, industry insights, and thought leadership perform well.
TIKTOK ADVERTISING OPTIONS
In-Feed Ads
Native ads that appear directly in users' For You Page feeds, blending naturally with organic TikTok content.
Spark Ads
Boost your own organic TikToks or creator posts, allowing you to promote authentic content with paid reach.
TopView Ads
Full-screen ads that appear when users open TikTok, offering maximum visibility and brand impact.
Branded Hashtag Challenges
Launch custom challenges that encourage massive user participation and viral user-generated content.
Branded Effects
Custom AR effects, stickers, and filters that users can apply to their videos to engage with your brand creatively.
TikTok Shop Ads
Promote your products directly through TikTok Shop to drive instant purchases and seamless in-app sales.
TIKTOK MARKETING FAQS
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If you have a visual business or can share educational content, TikTok can work. We've seen success for construction, home services, manufacturing, and even B2B companies.
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Management packages range from $2,500-$7,000/month depending on content production frequency. TikTok's organic reach means you can see results without large ad budgets.
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For best results, 3-5 videos per week. Consistency matters on TikTok. The algorithm rewards accounts that post regularly.
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TikTok can deliver fast results. A single viral video can gain thousands of followers overnight. However, building a sustainable presence takes 2-3 months of consistent posting.
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Not at all. While trends help, you don't need to participate in dances. We adapt trends in ways that make sense for your brand.
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Absolutely. TikTok has a growing audience of professionals and decision-makers. Educational B2B content performs surprisingly well.
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No one can guarantee virality, but we maximize your chances through trend awareness, strategic hooks, and platform optimization.
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Yes. We monitor comments, respond to questions, and engage with your community to boost algorithmic performance.
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Definitely. TikTok content works great on Instagram Reels, YouTube Shorts, and Facebook Reels. One video can live across multiple platforms.
READY TO GO VIRAL ON TIKTOK?
TikTok offers unmatched organic reach and authentic audience connections. At Burt's Media, we create TikTok strategies that drive real business results: brand awareness, audience growth, website traffic, and lead generation.
Whether you're launching on TikTok for the first time or scaling existing efforts, we'll build a custom strategy that works for your business. Contact us today to discuss your goals.
TIKTOK HAS THE HIGHEST ENGAGEMENT RATE OF ANY PLATFORM
With 1.5 billion users spending 95 minutes per day on the app, TikTok offers unprecedented reach. Any account can go viral, regardless of follower count. Ready to tap into TikTok's power?
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
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