PODCAST MARKETING AGENCY RALEIGH
Podcasting has exploded, but audio-only podcasts are leaving massive opportunities on the table. Video podcasts consistently achieve significantly more reach than audio-only shows, and platforms like YouTube, Spotify, and social media now prioritize video podcast content. At Burt's Media, we help Raleigh podcasters and businesses transform their audio shows into professional video content that expands reach and grows audiences.
Unlike podcast studios that only handle audio, we specialize in video podcast production. We understand the unique requirements of recording conversations for visual consumption. As a video-first production agency, we create podcast videos that look professional, engage viewers, and perform across every platform from YouTube to Instagram to TikTok.
INTRODUCTION
WHY VIDEO PODCASTS MATTER
The podcasting landscape has shifted dramatically. A significant majority of podcast listeners now prefer video podcasts when given the option, and YouTube has become the second-largest podcast platform behind Spotify. For podcast hosts, the shift to video isn't just an option anymore. It's essential for growth.
Massive YouTube Opportunity - YouTube is now the second-largest podcast platform with over 2 billion users. Video podcasts rank in search results, generate subscribers, and monetize through ads and memberships.
Social Media Reach - Video podcasts can be clipped into dozens of short-form videos for Instagram, TikTok, Facebook, and LinkedIn. One episode generates weeks of social content.
Higher Engagement - Viewers watching podcast conversations stay engaged longer than audio-only listeners. Visual content creates stronger connections and builds more loyal audiences.
Better Monetization - Video podcasts open revenue streams that audio can't access: YouTube ads, sponsorship visibility, brand deals requiring video content, and visual product placements.
Algorithm Advantages - Social platforms and YouTube prioritize video content in their algorithms. Video podcasts receive more organic reach and distribution than audio content.
Accessibility & Discovery - Video podcasts are discoverable through Google search, YouTube search, and social feeds. They reach audiences who would never find your show on Apple Podcasts.
For Raleigh businesses using podcasts for thought leadership, recruitment, or marketing, video production transforms podcasts from nice-to-have content into powerful marketing assets.
OUR PODCAST VIDEO PRODUCTION SERVICES
Studio Podcast Recording
We provide professional studio environments designed specifically for podcast video recording. Our Raleigh studio handles everything technical so you can focus on the conversation.
Studio features:
Professional podcast set design and backgrounds
Multiple camera angles for dynamic viewing
Professional lighting optimized for video
Broadcast-quality audio with multiple microphones
Teleprompter and confidence monitors
Green screen options for virtual backgrounds
Comfortable, professional atmosphere
On-Location Podcast Production
Prefer to film in your office, at a venue, or on location? We bring our full production setup anywhere you need us.
Mobile production includes:
Multi-camera setups
Professional lighting and audio equipment
Backdrop and set dressing
Technical crew and direction
Complete production management
Remote Podcast Recording
Recording guests remotely? We handle the technical challenges of remote video podcast production.
Remote recording services:
High-quality remote recording platforms
Screen share and presentation integration
Remote guest coaching and setup support
Multi-source synchronization
Professional editing of remote footage
Podcast Video Editing
Raw podcast footage needs editing to become engaging content. We transform long conversations into polished videos optimized for each platform.
Editing includes:
Multi-camera editing and switching
Remove awkward pauses and mistakes
Add intro/outro animations
Lower thirds for guest names and titles
B-roll footage and screen inserts
Sound mixing and audio enhancement
Color grading and visual polish
Closed captions and subtitles
PODCAST CLIPS & SHORT-FORM CONTENT
One podcast episode can generate 20+ short clips for social media. We identify the best moments and create platform-specific clips.
Clip creation includes:
Identifying viral-worthy moments
Creating Instagram Reels and TikTok videos
YouTube Shorts optimization
LinkedIn video clips
Animated audiograms for audio-only segments
Captioned video clips for sound-off viewing
Thumbnail design for each clip
Podcast Channel Management
We handle the technical aspects of podcast distribution and optimization across all platforms.
Management services:
YouTube channel optimization and growth
Video SEO and metadata optimization
Thumbnail design and A/B testing
Publishing schedule management
Spotify video podcast setup
Social media distribution
Performance analytics and reporting
WHY RALEIGH PODCASTERS CHOOSE BURT'S MEDIA
We're Video Production Experts
Many podcast studios tack on video as an afterthought. We're a professional video production company first. Our podcast videos look like premium content, not garage recordings with a webcam.
We Understand Podcast Workflows
We've produced hundreds of podcast episodes. We know how to make hosts and guests comfortable, keep conversations flowing, and capture authentic moments that make great content.
We Maximize Content Value
We don't just film your podcast. We create a content engine. One episode becomes a full YouTube video, 15-20 social clips, audiograms, quote graphics, and blog content. We maximize every recording session.
We're Social Media Experts
Podcast clips need to be optimized for each platform. As a social-first agency, we understand what makes clips go viral on Instagram, TikTok, LinkedIn, and YouTube Shorts.
We Handle Everything
From studio setup to filming to editing to publishing to social distribution, we handle the entire production workflow. You show up, record, and we handle everything else.
WHAT MAKES GREAT PODCAST VIDEO CONTENT?
Multiple Camera Angles
Static single-camera podcasts are boring. We use multiple angles (host, guest, wide shot) and switch between them to maintain visual interest.
Professional Lighting
Proper lighting makes everyone look their best. We light for video, not just audio, ensuring broadcast-quality visual presentation.
Clean Audio
Audio quality matters even more in video podcasts. We use professional microphones, mixing, and post-production to ensure crystal-clear sound.
Dynamic Editing
We remove dead air, awkward pauses, and mistakes. The final edit feels engaging, polished, and professionally paced.
On-Screen Graphics
Lower thirds introduce guests, animated graphics emphasize key points, and visual elements add polish and professionalism.
Optimized Length
Full episodes for YouTube, shorter cuts for social media. We create multiple versions optimized for each platform’s preferences.
Captions & Accessibility
Most social video is watched without sound. We add captions to every clip to ensure your message comes through clearly.
PODCAST VIDEO CONTENT TYPES
Interview Podcasts
Conversational interviews with guests, industry experts, clients, or team members. Ideal for B2B brands looking to build thought leadership.
Solo Shows
Host-only episodes where you share insights, teach concepts, or provide commentary. Perfect for showcasing expertise and building personal brand authority.
Panel Discussions
Multi-guest episodes discussing focused topics. We manage the advanced camera, audio, and technical setup needed for seamless delivery.
Narrative Podcasts
Story-driven episodes combining interviews, scripted narration, b-roll, and produced segments. Perfect for premium storytelling and documentary-style podcasts.
Video Conference Style
Remote guests joining via video call. We enhance clarity, framing, layout, and editing to make split-screen conversations engaging and professional.
Hybrid In-Studio + Remote
Host recorded in studio while guests join remotely. Our production ensures smooth visual transitions and a polished, cohesive experience.
OUR PODCAST PRODUCTION PROCESS
Pre-Production Planning
We discuss your show format, visual style, branding, and goals. Together we define the type of podcast you're creating, your audience, and the production approach.
Studio Setup & Branding
We design your set, lighting, background, and camera layout to match your brand identity—everything is prepared before recording day.
Recording Session
On recording day, you focus on the conversation while we manage cameras, audio, lighting, and technical direction for a smooth production.
Post-Production Editing
We edit your episode into a polished long-form video and extract the strongest moments for social clips. You review everything before publishing.
Optimization & Publishing
We upload your episode to YouTube with SEO-friendly titles, descriptions, and thumbnails, plus distribute audio to podcast platforms.
Social Content Creation
We turn your episode into multiple platform-specific clips and distribute them across social channels—one episode fuels weeks of content.
Performance Tracking
We analyze performance across platforms, identify top-performing content, and continuously optimize your show for growth.
INDUSTRIES THAT BENEFIT FROM VIDEO PODCASTS
B2B Companies
Establish thought leadership, interview clients, and create valuable content for decision-makers in your industry.
Professional Services
Lawyers, accountants, consultants, and advisors can showcase expertise and build trust with potential clients.
Real Estate
Interview industry experts, discuss market trends, and position yourself as the local authority.
Construction & Contractors
Share project stories, interview subcontractors, and educate customers about your industry.
Technology Companies
Discuss trends, interview team members, and create technical content that demonstrates expertise.
Coaches & Consultants
Share insights, interview successful clients, and create content that attracts ideal customers.
Recruiting & HR
Highlight company culture, interview team members, and attract top talent with authentic content.
VIDEO PODCAST PRICING
Per-Episode Production
Starting at $2,500 per episode. Includes studio recording, multi-camera filming, professional editing, and YouTube upload.
Monthly Podcast Package
Starting at $6,000/month for 4 episodes. Includes recording, editing, full-length videos, 15–20 social clips per episode, and distribution.
Podcast Launch Package
Starting at $8,000. Includes show branding, intro/outro animation, channel setup, first 3 episodes produced, and a complete launch strategy.
Podcast Studio Rental Only
$500/half-day. Use our studio with self-service recording — perfect for experienced podcasters who handle editing in-house.
VIDEO PODCAST FAQS
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Not at all. We coach first-time podcasters through the entire process. Many of our clients had zero video experience when they started.
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Recording sessions typically take 2-3 hours including setup. Edited episodes are usually delivered within 5-7 business days.
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Yes. We can transition existing audio podcasts to video format. We'll maintain your show's identity while adding professional video production.
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We handle video publishing to YouTube and social platforms. Audio distribution to Apple Podcasts, Spotify, etc. can be managed by you or we can recommend podcast hosting partners.
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Remote guests are no problem. We use professional remote recording platforms and edit everything to look cohesive and professional.
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Absolutely. We bring our full production setup to your location. Many clients prefer filming in their own space for authenticity.
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Typically 15-20 clips per episode depending on length and content. We identify the most engaging moments and create platform-optimized clips.
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Yes. We provide guidance on content strategy, guest selection, YouTube SEO, social distribution, and audience growth tactics.
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Professional cinema cameras, broadcast-quality audio equipment, professional lighting, and multi-camera setups. Your podcast will look premium.
READY TO LAUNCH YOUR VIDEO PODCAST?
Video podcasts offer unmatched opportunities for audience growth, engagement, and monetization. At Burt's Media, we handle all the technical complexity so you can focus on creating great conversations.
Whether you're launching a new show or transitioning an existing podcast to video, we'll create a production workflow that works for your schedule and budget. Contact us to discuss your podcast vision.
VIDEO PODCASTS GET SIGNIFICANTLY MORE REACH THAN AUDIO-ONLY SHOWS
With YouTube as the second-largest podcast platform and most listeners preferring video when available, video podcasts are the future of podcasting.
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