How much does it cost to make a video in Raleigh, NC
If you're a business or brand in Raleigh, NC looking to create a video; whether it’s a promo, commercial, testimonial, or social content, the first question that probably comes to mind is: how much is this going to cost?
The answer? It depends. But we’re breaking down the variables so you can plan realistically and find the right fit for your goals and budget.
Typical Video Production Price Ranges in Raleigh
Here’s a general breakdown based on average industry rates in the Raleigh-Durham area:
Basic Social Media Video: $500 - $2,000
Small Business Promo: $2,000 - $5,000
Commercial/Ad Campaign Video: $5,000 - $20,000+
Corporate Testimonial/Training: $1,500 - $6,000
Event Recap Video: $1,000 - $4,000
Animated Explainer: $3,000 - $10,000
These ranges vary based on the scope, length, crew size, gear, number of shoot days, deliverables, and editing complexity.
What Factors Affect the Price?
1. Pre-Production Planning
Scripting, storyboarding, location scouting, shot listing, scheduling, etc.
Time-intensive, but crucial to a smooth shoot
Cost impact: Adds $500 - $3,000 depending on complexity
2. Production (Filming)
Includes camera crew, producer, equipment, and location
Some teams will have their own gear while others will rent
Cost impact: ~$1,000 - $3,500 per day, depending on gear and crew size (estimate $750 - $1250 per member per day)
3. Post-Production
Editing, color grading, motion graphics, sound design
Simple cuts cost less; dynamic edits or visual effects cost more
Cost impact: $500 - $5,000 depending on revision rounds and polish
4. Distribution Strategy
If you’re building videos for ads, social, or YouTube, the deliverables change
Square, vertical, and text-over video formats are often needed
Cost impact: +$250 - $1,000 depending on output needs
Local Raleigh Rates vs. Big-City Agencies
Raleigh offers top quality with more budget flexibility depending on how you tackle your project. Many top-tier creatives are based in North Carolina and offer full-service production at lower overhead costs.
You can expect:
Timely turnarounds
More personalized service
Flexible pricing for startups, nonprofits, and local brands
What Should You Look For in a Raleigh Video Agency?
Whether you’re spending $2,000 or $20,000, look for these signs of a strong video partner:
✅ In-depth Google Reviews
✅ An Active Social Media Presence
✅ Professional Gear (ask about camera/lens/audio)
✅ An Engaged, Communicative Team
✅ A Clear Workflow & Timeline
✅ Defined Deliverables & Usage Rights
These help ensure you're not just getting a “video,” but something that actually moves your business forward.
Final Thoughts: Know Your Goal, Then Your Budget
Before asking “How much does a video cost?”, get clear on your goal:
Is it about awareness?
Driving conversions?
Educating customers?
Once you know what success looks like, your production partner can help shape the concept and cost around it.
Ready to Talk About a Video Project?
If you're based in Raleigh, or anywhere in North Carolina, and want to explore a video idea, we’d love to chat. Whether you're just pricing things out or ready to move fast, we’re happy to offer a free, no-commitment consultation.
