PAID AD VIDEO PRODUCTION RALEIGH
Paid video advertising is one of the most effective ways to reach your target audience, drive conversions, and scale your business. But not all video ads perform equally. Effective paid ad video production requires understanding platform algorithms, audience behavior, and what makes people click, watch, and convert. At Burt's Media, we create high-converting video ads for Facebook, Instagram, TikTok, YouTube, and LinkedIn that drive real business results.
We're not just video producers—we're performance marketers who understand what makes video ads convert. Our paid ad video production combines strategic thinking, creative execution, and platform expertise to create ads that capture attention and drive action.
HIGH-PERFORMANCE PAID AD VIDEO PRODUCTION
Paid video advertising offers advantages that organic content simply can't match:
Guaranteed Reach - Paid ads ensure your content reaches your target audience, regardless of algorithm changes or organic reach limitations.
Precise Targeting - Paid platforms offer sophisticated targeting options that let you reach exactly the right people based on demographics, interests, behaviors, and more.
Scalable Results - When ads perform, you can scale budgets to drive more leads, sales, and growth. Paid advertising scales with your business.
Measurable ROI - Paid platforms provide detailed analytics that show exactly how your ads perform, what they cost, and what they generate in return.
Fast Results - Unlike organic content that builds over time, paid ads can drive immediate traffic, leads, and sales.
For Raleigh businesses looking to grow quickly and reach specific audiences, paid video advertising offers a powerful, scalable marketing channel.
WHY PAID VIDEO ADS MATTER
OUR PAID AD VIDEO PRODUCTION SERVICES
Platform-Specific Ad Creation
Each advertising platform has unique requirements, best practices, and audience behaviors. We create platform-optimized video ads that perform on each channel.
Facebook & Instagram Video Ads - We create video ads optimized for Facebook and Instagram feeds, Stories, and Reels. Formats include square, vertical, and horizontal videos designed to stop the scroll and drive engagement.
TikTok Video Ads - We produce native TikTok-style video ads that blend seamlessly with organic content while driving conversions. Our TikTok ads feel authentic while achieving business objectives.
YouTube Video Ads - We create YouTube pre-roll, mid-roll, and bumper ads that capture attention in the first few seconds and drive clicks. Formats include skippable and non-skippable ads optimized for YouTube's platform.
LinkedIn Video Ads - We produce professional video ads for LinkedIn that resonate with B2B audiences and drive lead generation for professional services.
Snapchat Video Ads - We create vertical video ads optimized for Snapchat's mobile-first platform and younger demographics.
Ad Creative Development
Great ad creative is the difference between ads that convert and ads that waste budget. We develop ad concepts that capture attention, communicate value, and drive action.
Creative services include:
Ad concept development and ideation
Hook and opening sequence design
Value proposition communication
Call-to-action optimization
A/B testing creative variations
Platform-specific creative optimization
Ad copy and messaging development
Video Ad Production
We produce high-quality video ads that look professional while maintaining authenticity and platform-appropriate style.
Production includes:
Professional filming and cinematography
On-location and studio production
Product and service demonstrations
Testimonial and case study filming
B-roll and supplemental footage
Professional editing and post-production
Multiple format exports for different platforms
Ad Optimization & Testing
Effective paid advertising requires continuous optimization. We test different creative approaches, messaging, and formats to improve performance.
Optimization includes:
A/B testing different ad variations
Creative performance analysis
Messaging and copy testing
Format and aspect ratio testing
Audience targeting optimization
Performance tracking and reporting
Continuous improvement based on data
TYPES OF VIDEO ADS WE PRODUCE
Product Showcase Ads
Highlight your products with professional demonstrations, features, and benefits that drive purchases.
Service Promotion Ads
Showcase your services with before-and-after content, process demonstrations, and results that generate inquiries.
Brand Awareness Ads
Build brand recognition with creative, engaging video ads that increase visibility and market presence.
Lead Generation Ads
Drive form fills, downloads, and inquiries with video ads that communicate value and include clear calls-to-action.
Retargeting Ads
Re-engage website visitors and previous customers with targeted video ads that bring them back and drive conversions.
Event Promotion Ads
Generate attendance and awareness for events, webinars, and launches with promotional video ads.
Testimonial Ads
Leverage customer success stories in video ad format to build trust and drive conversions.
Educational Ads
Position your brand as an expert with educational video ads that provide value while generating leads.
WHY CHOOSE BURT'S MEDIA FOR PAID AD VIDEO PRODUCTION
We Understand Platform Performance
Each advertising platform has unique algorithms, audience behaviors, and best practices. We create ads optimized for each platform's specific requirements to maximize performance and ROI.
We Focus on Conversion
Views are vanity metrics. We create video ads designed to drive specific actions: clicks, form fills, purchases, and conversions. Every creative decision serves conversion objectives.
We Test and Optimize
Effective paid advertising requires continuous testing and optimization. We create multiple ad variations, test different approaches, and optimize based on performance data to improve results over time.
We're Performance Marketers
We understand paid advertising metrics, attribution, and ROI. We create ads that not only look great but drive measurable business results and positive return on ad spend.
We're Cost-Effective
Paid ad video production doesn't require the same production value as brand videos. We create effective ads efficiently, maximizing your advertising budget for production and media spend.
OUR PAID AD VIDEO PRODUCTION PROCESS
Strategy & Planning
We start by understanding your goals, target audience, budget, and key messages. What action do you want viewers to take? Who are you trying to reach? We develop ad strategies that align with your objectives.
Creative Development
We develop ad concepts, hooks, and creative approaches designed to capture attention and drive conversions. You'll review concepts and provide feedback before production.
Production & Filming
We produce video ads efficiently, capturing the footage needed to create high-converting ads. Production is optimized for speed and cost-effectiveness while maintaining quality.
Editing & Post-Production
We edit ads with conversion in mind: strong hooks, clear value propositions, and compelling calls-to-action. We also create multiple versions for A/B testing.
Platform Optimization
We optimize ads for each platform: correct formats, aspect ratios, and platform-specific requirements. We create platform-native ads that perform.
Launch & Optimization
We help launch ads, monitor performance, and optimize based on data. Variations are tested, targeting is refined, and performance improves over time.
PAID AD VIDEO PRODUCTION FOR DIFFERENT INDUSTRIES
Construction & Commercial Builders
Create video ads that showcase completed projects, highlight craftsmanship, and generate leads from commercial and residential clients.
Home Services & Contractors
Create local video ads that build awareness, demonstrate expertise, and drive service inquiries from homeowners.
Manufacturing Companies
Produce video ads that demonstrate capabilities, explain products, and generate inquiries from B2B buyers.
B2B Services
Produce professional video ads that establish thought leadership, educate prospects, and generate qualified leads.
E-commerce & Retail
Create product-focused video ads that drive purchases, showcase products, and increase online sales.
PAID AD VIDEO PRODUCTION PRICING
Paid ad video production pricing is designed to be cost-effective, allowing you to maximize budget for media spend.
Single Video Ad
Starting at $2,500. Includes concept development, production, editing, and multiple platform-optimized versions.
Ad Campaign Package
Starting at $5,000. Includes 3–5 video ad variations, A/B testing versions, and platform optimization.
Ongoing Ad Production
Starting at $3,000/month. Includes regular new ad creative, performance-based optimization, and continuous testing.
Full-Service Ad Management
Starting at $5,000/month. Includes ad production, campaign management, optimization, and performance reporting.
We'll create a custom proposal based on your ad needs, campaign goals, and budget.
PAID AD VIDEO PRODUCTION FAQS
-
Video ad production costs vary based on complexity and quantity. Single ads start around $2,500. Campaign packages with multiple variations start around $5,000. We focus on cost-effective production that maximizes your advertising budget.
-
Optimal ad length varies by platform and objective. Facebook and Instagram ads typically perform best at 15-30 seconds. TikTok ads work well at 15-60 seconds. YouTube ads can be longer. We'll recommend optimal lengths based on your platform and goals.
-
Yes. We offer full-service ad management including campaign setup, targeting, budget management, optimization, and performance reporting. We can also produce ads for you to manage internally.
-
We track platform-specific metrics including impressions, views, click-through rates, cost per click, cost per acquisition, return on ad spend, and conversion rates. We provide detailed reporting on ad performance and ROI.
-
Absolutely. We create platform-optimized versions of ads for Facebook, Instagram, TikTok, YouTube, LinkedIn, and other platforms. One production can generate ads for multiple channels.
-
Simple video ads can be produced in 1-2 weeks. More complex campaigns may take 3-4 weeks. Rush production is available for urgent needs.
-
Yes. We create multiple ad variations for testing different creative approaches, messaging, hooks, and calls-to-action. A/B testing improves performance over time.
-
Converting video ads have strong hooks that capture attention immediately, clear value propositions, compelling visuals, and strong calls-to-action. We focus on these elements in every ad we create.
READY TO CREATE HIGH-CONVERTING VIDEO ADS?
Paid video advertising is one of the most effective ways to reach your target audience and drive business growth. At Burt's Media, we create video ads that capture attention, communicate value, and drive conversions across all major advertising platforms.
Whether you're launching your first video ad campaign or optimizing existing campaigns, we'll create ads that maximize ROI and drive results. Contact our team to discuss your advertising goals.
EXPLORE OUR VIDEO MARKETING SERVICES
Paid ad video production is part of our comprehensive video marketing services:
SOCIAL MEDIA AUDIT: TELL US WHERE YOU STAND
Please fill out the fields to help us analyze your current digital presence and content strategy.