VIDEO MARKETING STRATEGY RALEIGH
Great video content without strategy is just expensive content. Video marketing strategy is the foundation that ensures your videos reach the right audiences, achieve your business goals, and deliver measurable ROI. At Burt's Media, we develop comprehensive video marketing strategies that align video production with your business objectives, target audiences, and marketing goals.
We're not just video producers—we're strategic marketers who use video as a tool to drive business results. Our video marketing strategy services help Raleigh businesses build effective video programs that generate leads, build brand awareness, and drive growth.
VIDEO MARKETING STRATEGY BUILT FOR GROWTH
WHAT IS VIDEO MARKETING STRATEGY?
Video marketing strategy is the planning and framework that guides your video content creation, distribution, and optimization. It ensures every video you produce serves a specific purpose, reaches the right audience, and contributes to your overall marketing objectives.
Strategic Planning - Video marketing strategy defines what videos to create, who they're for, where they'll be distributed, and what goals they should achieve.
Audience Alignment - Strategy ensures your videos resonate with your target audience, address their needs, and move them through your sales funnel.
Platform Optimization - Different platforms require different approaches. Strategy determines which platforms to prioritize and how to optimize content for each. Our expertise in social media marketing ensures your video strategy aligns with platform best practices.
Performance Framework - Strategy establishes how you'll measure success, what metrics matter, and how you'll optimize based on performance data.
Content Planning - Strategy creates a roadmap for ongoing video content that builds momentum, maintains consistency, and supports long-term growth.
For Raleigh businesses investing in video marketing, strategy ensures that investment drives real business results rather than creating content that doesn't perform.
OUR VIDEO MARKETING STRATEGY SERVICES
Strategic Discovery & Analysis
We start by understanding your business, market, and goals. Strategic discovery ensures your video marketing strategy aligns with your overall business objectives.
Discovery includes:
Business goals and objectives analysis
Target audience research and persona development
Competitive video landscape analysis
Current video performance assessment
Market opportunity identification
Brand positioning and messaging review
Video Content Strategy Development
We develop comprehensive content strategies that define what videos to create, when to create them, and how they support your marketing goals.
Content strategy includes:
Content pillar development
Video content calendar planning
Content mix and variety planning
Messaging framework development
Story arc and narrative planning
Content series and campaign concepts
Repurposing and content extension strategies
Platform Strategy & Distribution Planning
Different platforms serve different purposes. We develop platform strategies that maximize reach, engagement, and ROI across all channels.
Platform strategy includes:
Platform selection and prioritization
Platform-specific content optimization
Distribution calendar and scheduling
Cross-platform promotion strategies
Paid vs. organic distribution planning
Platform performance optimization
Emerging platform evaluation
Performance Framework & KPIs
Strategy without measurement is just guessing. We establish performance frameworks that track what matters and optimize based on data.
Performance framework includes:
KPI definition and goal setting
Measurement plan development
Analytics setup and tracking
Reporting structure and frequency
Performance optimization processes
ROI calculation and attribution
Continuous improvement planning
Audience Strategy & Targeting
Effective video marketing reaches the right people at the right time. We develop audience strategies that ensure your videos connect with prospects and customers.
Audience strategy includes:
Target audience definition and segmentation
Audience research and insights
Persona development and messaging
Customer journey mapping
Content mapping to buyer stages
Retargeting and remarketing strategies
Lookalike audience development
Budget Planning & Resource Allocation
Video marketing requires strategic budget allocation. We help you invest resources where they'll have the greatest impact.
Budget planning includes:
Budget allocation across video types
Production vs. distribution investment
Paid promotion budget planning
Resource and timeline planning
ROI projection and forecasting
Budget optimization recommendations
WHY VIDEO MARKETING STRATEGY MATTERS
Ensures ROI
Video production is an investment. Strategy ensures that investment drives measurable business results rather than creating content that doesn't perform or reach the right audiences.
Aligns Content with Goals
Every video should serve a specific purpose. Strategy ensures your video content aligns with business objectives, whether that's lead generation, brand awareness, customer education, or sales support.
Maximizes Platform Performance
Different platforms have different algorithms, audiences, and best practices. Strategy optimizes content for each platform to maximize reach, engagement, and performance.
Creates Consistency
Effective video marketing requires consistency. Strategy creates frameworks for ongoing content creation that maintain momentum and build brand recognition over time.
Enables Optimization
Strategy establishes measurement frameworks that enable continuous optimization. You'll know what's working, what isn't, and how to improve performance over time.
OUR VIDEO MARKETING STRATEGY PROCESS
Strategic Discovery
We analyze your business, goals, audience, competitive landscape, and current video performance to understand your situation and opportunities.
Strategy Development
We develop comprehensive video marketing strategies that define content plans, platform approaches, audience targeting, and performance frameworks.
Content Planning
We create detailed content calendars, video concepts, and production plans that support your strategic objectives.
Implementation Support
We help execute strategies through production coordination, content creation, distribution management, and performance tracking.
Performance Analysis
We monitor performance, analyze results, and provide insights that inform ongoing optimization and strategy refinement.
Strategy Refinement
We continuously refine strategies based on performance data, market changes, and evolving business goals.
VIDEO MARKETING STRATEGY FOR DIFFERENT GOALS
Lead Generation Strategy
Develop video content designed to capture leads, nurture prospects, and move them through your sales funnel.
Brand Awareness Strategy
Create video content that builds brand recognition, establishes thought leadership, and increases market visibility.
Customer Education Strategy
Develop educational video content that helps customers understand your products, services, and industry expertise.
Sales Support Strategy
Create video content that supports sales efforts, addresses objections, and helps close deals.
Retention & Loyalty Strategy
Develop video content that engages existing customers, builds loyalty, and encourages repeat business.
Product Launch Strategy
Create comprehensive video strategies for launching new products, generating excitement, and driving initial sales.
INDUSTRIES WE SERVE
While we develop video marketing strategies for businesses across all sectors, our strategic expertise is especially valuable for:
Construction & Commercial Builders
Strategies that showcase projects, build credibility, and generate leads from commercial and residential clients.
Manufacturing Companies
Strategies that demonstrate capabilities, explain complex products, and build trust with B2B buyers.
Home Services & Contractors
Strategies that build local awareness, demonstrate expertise, and drive service inquiries from homeowners.
B2B Services
Strategies that establish thought leadership, educate prospects, and support complex sales cycles.
Real Estate & Development
Strategies that highlight properties, build developer brands, and generate interest from buyers and investors.
VIDEO MARKETING STRATEGY PRICING
Video marketing strategy services are available as standalone consulting or integrated with production services.
Strategy Consulting
Starting at $2,500. Includes strategic discovery, comprehensive strategy development, content planning, and implementation roadmap.
Strategy + Production Package
Starting at $7,500. Includes strategy development plus initial video production to launch your video marketing program.
Ongoing Strategy Management
Starting at $1,500/month. Includes ongoing strategic guidance, content planning, performance analysis, and strategy refinement.
Full-Service Video Marketing
Starting at $5,000/month. Includes comprehensive strategy, ongoing video production, distribution management, and performance optimization.
We'll create a custom proposal based on your strategic needs, goals, and budget.
VIDEO MARKETING STRATEGY FAQS
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Yes. Strategy is especially important when starting out because it ensures you invest resources effectively from the beginning. A solid strategy prevents wasted production on content that doesn't serve your goals or reach your audience.
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Comprehensive strategy development typically takes 2-3 weeks, including discovery, analysis, strategy development, and planning. Rush timelines are available for urgent needs.
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Absolutely. We offer full-service video marketing that includes strategy, production, distribution, and optimization. We can also provide strategic guidance while you handle production internally.
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Success depends on your goals. We establish KPIs aligned with your objectives—whether that's views, engagement, leads, sales, or brand awareness. We track performance and optimize strategies based on results.
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Strategy should evolve with your business. We provide ongoing strategy management that adapts to changing goals, market conditions, and performance insights.
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Yes. We can audit existing video programs, identify opportunities, and develop strategies to improve performance and ROI.
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Absolutely. Effective strategy helps maximize impact from limited budgets by focusing resources on high-impact content and distribution channels.
READY TO BUILD YOUR VIDEO MARKETING STRATEGY?
Video marketing strategy is the foundation that ensures your video investment drives real business results. At Burt's Media, we develop comprehensive strategies that align video content with your goals, audience, and marketing objectives.
Whether you're launching a new video program or optimizing an existing one, we'll develop a strategic framework that maximizes ROI and drives growth. Contact our team to discuss your video marketing goals.
EXPLORE OUR VIDEO MARKETING SERVICES
Video marketing strategy is part of our comprehensive video marketing services:
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